- Mumbai-based founder Sanditya Srivastava's Unveilr AI has raised pre-seed funding at ₹16.7 crore valuation from Aviral Bhatnagar's AJVC.
- Unveilr AI helps B2B and consumer brands generate qualified leads from Google and AI search engines, including ChatGPT, Perplexity, Gemini and Claude.
- The company will use the funds to build engineering capacity and expand its sales team as it grows across India, the UAE and the US.
- Unveilr AI was named Company of the Year in AI Search by siliconindia, featured in Inc42's '30 Startups To Watch', and featured in The Ken's coverage of the AI-search ecosystem.
Buyers increasingly turn to ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews for recommendations before contacting a business. Unlike a traditional results page, an AI-generated answer typically names only two or three brands, which means a business that is not included can lose a potential customer before that customer reaches its website.
The investment reflects this shift. As AI engines take on a larger role in deciding which businesses buyers consider, visibility in AI-generated answers is becoming a direct source of leads, and one that most businesses are not yet equipped to measure or improve. Unveilr AI addresses this by combining proprietary technology with specialist execution, and by tracking its work through to the leads its customers receive.
"AI has become the new way to search. Unveilr's proprietary methods are starting to show immediate traction and visibility. Unveilr's strong adoption in our large AJVC portfolio is a sign of its general-purpose utility," said Aviral Bhatnagar, Founder, AJVC.
Unveilr AI combines search engine optimization (SEO) and AEO into a single search strategy. Its proprietary AI agents monitor how a brand appears across AI engines, identify the buyer questions where competitors are recommended instead, and map the sources those engines rely on. The company's SEO and AEO specialists then build the content, technical improvements and authority needed for the brand to be included in those answers.
Unveilr AI works with both B2B and consumer brands, and customers typically begin to see results within the first month. For one Indian B2B legal-services platform, the company increased AI-sourced traffic by roughly 4.7x and leads by 5x, alongside an approximately 80% increase in ChatGPT citations. For one D2C brand, organic search now accounts for about 27% of total revenue, with most of the remainder coming from performance marketing.
"A buyer today asks ChatGPT which lawyer, clinic or software to choose and gets two or three names back. If a brand isn't one of them, it has lost that lead before its website ever loads," said Sanditya Srivastava, Founder and CEO, Unveilr AI. "Referrals and paid campaigns bring in customers, but they don't compound. Organic visibility does: every piece of content and every citation keeps generating leads long after it goes live. That's why we measure our work by the leads our customers receive, not just by rankings."
"In a few years, search will shift almost entirely to AI," Srivastava added. "People won't scroll through results. They'll ask an AI, and increasingly AI agents will research, compare and buy on their behalf. When an agent is making the purchase, a brand is either one of the options it trusts or it isn't considered at all. That's the shift we're building Unveilr AI for."
With the new capital, Unveilr AI plans to build additional engineering capacity to expand what its AI agents can do, and to grow its sales team to reach more businesses across India, the UAE and the United States.
About Unveilr AI
Unveilr AI (Unveilr AI Pvt. Ltd.) is a Mumbai-based AI search and Answer Engine Optimization (AEO) company that helps brands generate qualified leads through Google and AI search engines, including ChatGPT, Perplexity, Gemini and Claude. Founded by Sanditya Srivastava and launched in February 2026, the company has a team of IIT alumni and SEO/AEO specialists, and serves B2B and consumer brands across India, the UAE and the United States. It is backed by Aviral Bhatnagar's AJVC.For more information, visit unveilrai.com.
IndianWeb2.com is an independent digital media platform for business, entrepreneurship, science, technology, startups, gadgets and climate change news & reviews.
No comments
Post a Comment