PayU Integrates Apple Pay, Empowering Secure Digital Payments Across India

A safer, more secure and private way to pay with Apple devices

PayU, India’s leading diversified fintech platform, today brings Apple Pay to its merchant network. Apple Pay is an easy, secure and private way to pay in-store, in-app and online.

To pay in-store, customers simply double-click the side button, authenticate and hold their iPhone or Apple Watch near a payment terminal to make a contactless payment. Every Apple Pay purchase is secure because it is authenticated with Face ID, Touch ID, or device passcode, as well as a one-time unique dynamic security code. Apple Pay is accepted in grocery stores, pharmacies, taxis, restaurants, coffee shops, retail stores, and many more places.

PayU is proud to bring Apple Pay to lakhs of Indian merchants, enabling a new era of secure and seamless authentication solutions for digital payments. Beyond introducing this world-class innovation to India, PayU will also empower merchants navigate complex technical integration and compliance processes, reinforcing its commitment to providing advanced digital financial solutions to its customers. Through PayU’s unified checkout, merchants can offer their consumers the flexibility of faster, safe, and more convenient payment option, thereby boosting conversion rates and driving business growth, said Nikhil Mehta, Senior Vice President – Partnerships & Business Head - Growth Initiatives (Cross-Border Payments & Affordability).

Customers can also use Apple Pay on iPhone and iPad, with Mac coming soon, to make faster and more convenient purchases in apps or on the web in Safari without having to create accounts or repeatedly type in shipping and billing information.

Security and privacy are at the core of Apple Pay

When customers use a credit or debit card with Apple Pay, the actual card numbers are not stored on the device or on Apple servers, nor are they shared by Apple with the merchant. Instead, a unique Device Account Number is assigned, encrypted, and securely stored in the Secure Element, an industry-standard, certified chip designed to store the payment information safely on the device.

Apple Pay is easy to set up

On iPhone, simply open the Wallet app, tap ‘+’, and follow the steps to add eligible cards. Once a customer adds a card to iPhone, Apple Watch and iPad, they can start using Apple Pay on that device right away. Customers will continue to receive all of the rewards and benefits offered by their bank cards.

For more information on Apple Pay, visit: https://www.apple.com/in/apple-pay/

For more information on PayU, please visit: https://payu.in/

About PayU:

PayU, India’s leading diversified fintech platform with Prosus as an investor, operates businesses that are regulated by the Reserve Bank of India and offers advanced solutions to meet the digital payment requirements of the Indian market. PayU India companies aim to create a full-stack digital financial services platform to serve all (tapped and untapped) financial needs of customers through technology solutions.

PayU provides payment gateway solutions to online businesses through its cutting-edge and award-winning technology and has empowered 4.5 lakhs+ businesses, including India’s leading enterprises, e-commerce giants and SMBs. It enables businesses to collect digital payments across 100+ online payment methods such as Credit Cards, Debit Cards, Net Banking, EMIs, pay-later, QR, UPI, Wallets, and more. It’s a preferred partner in the affordability ecosystem, offering the maximum coverage of issuers and easy-to-implement integrations across card-based EMIs, pay-later options and new-age cardless EMIs. PayU offers e-commerce brands best-in-industry success rates while ensuring a seamless checkout experience.