India’s Home Market Set to Hit $260B by 2030, Deloitte Finds

• The average age of first-time homebuyers has shifted from the early 40s to the early 30s
• About 57 percent of consumers aged 18–28 seek inspiration from creators and influencers, compared with 27 percent among those aged 45–60. 
• Tier-2 households spent an average of INR3.9 lakh per home on interiors in 2025, equivalent to nearly 74 percent of Tier-1 spending levels

India’s home and household market is expected to grow 1.6 times over the next five years, according to a new Deloitte India report titled “The home reset: How India is redefining the way homes are designed, upgraded and experienced,” launched at the MAPIC India 2026 event. The report highlights that premiumisation, more frequent home upgrades and rising aspirations across metropolitan and non-metropolitan India are expected to drive this growth, with the opportunity also extending beyond metropolitan markets. Notably, Tier-2 households spent an average of INR3.9 lakh per home on interiors in 2025, nearly 74 percent of Tier-1 levels, while rising aspirations, residential development and demand for modular and design-led living are helping smaller-city interiors markets grow almost twice as fast as Tier-1 markets.

This growth is also being shaped by how consumers discover home products. Nearly 80 percent of home shoppers now discover products through social media, while 57 percent of consumers aged 18–28 seek inspiration from creators and influencers. AI and emerging technologies are further reshaping discovery, design and purchase, giving consumers greater access to information and choice. At the same time, price influences only one in four home-related purchase decisions, highlighting the growing importance of quality, sustainability and the overall purchase experience.

Anand Ramanathan, Partner and Consumer Industry Leader, Deloitte South Asia, said, “India’s home and household market is entering a new phase of growth, with the sector expected to expand 1.6 times by 2030. What is changing alongside this growth is the way consumers engage with the category across discovery, inspiration, evaluation and purchase. The increasing influence of digital channels, creators and emerging technologies is giving consumers greater access to information and choice, while raising expectations around quality, sustainability and experience.
For businesses, this creates an opportunity to move beyond individual products and build more connected propositions across the home ecosystem. The ability to combine technology, quality and service, while responding to evolving consumer expectations across the homeowner journey, will be critical to capturing the next phase of growth.”

Durables and appliances represent the largest opportunity, with the category expected to grow from US$66 billion in 2025 to US$95 billion by 2030. Furniture and furnishings are projected to increase from US$39 billion to US$67 billion, while kitchen and bath solutions are expected to grow from US$18 billion to US$28 billion. Interior services are projected to double from US$4 billion to US$8 billion over the same period, at an 18 percent CAGR.

The report highlights the following six shifts shaping India’s home and household sector:

• A younger, digitally informed homeowner: The average age of first-time homebuyers has moved from the early 40s to the early 30s. Nearly 35 percent of consumers aged 18–28 associate home improvement with self-expression, compared with 26 percent among those aged 45–60.
• The home as a lifestyle space: The adoption of comfort-category products increased by approximately 140 percent in 2025. Consumers now allocate 10–15 percent of a home’s value to interiors, with wellness, design, security and smart-home features gaining importance.
• AI and technology shaping home purchases: AI, AR and digital planning tools are enabling more personalised purchase experiences. Retailers using AR with modular configurators have reported approximately 10 percent higher revenue and 25 percent lower returns.
• An omnichannel purchase journey: Nearly 80 percent of shoppers discover products through social media, while 60 percent use e-commerce applications in stores to research products, compare prices and access offers.
• Greater influence of creators: About 57 percent of consumers aged 18–28 seek inspiration from creators and influencers, compared with 27 percent among those aged 45–60.
• Value gaining importance over price: Price influences only one in four home-related purchase decisions, as consumers place greater emphasis on quality, sustainability and the overall purchase experience. About 95 percent of consumers engage with the home ecosystem across more than four categories on average.

The report concludes that the next phase of the home economy will favour companies that expand beyond core products, embed intelligence across the customer journey, connect physical and digital channels, and remain engaged with homeowners beyond the initial purchase. As categories converge, businesses will increasingly compete on their ability to deliver a more connected, personalised and complete living experience.

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