Purple Style Labs Raises ₹306 Crore from Anchor Investors

Purple Style Labs Limited has allotted 53,21,739 Equity Shares to 10 Anchor Investors and raised ₹306 crore at the at the Anchor Investor Allocation Price of ₹575 per Equity Share, with a face value of ₹10 per Equity Share (including a share premium of ₹565 per Equity Share).

Marquee investors include ICICI Prudential Mutual Fund, Jupiter India Fund, The Jupiter Global Fund – Jupiter India Select, Aditya Birla Sun Life Insurance Company Limited, ITI Multi Cap Fund, ITI Flexi Cap Fund, Singularity Equity Fund I, Integrated Core Strategies (Asia) Pte. Ltd., Morgan Stanley Asia (Singapore) Pte. and BoFA Securities Europe SA – ODI.

Out of the total allocation of 53,21,739 Equity Shares to the Anchor Investors, 17,39,192 Equity Shares (i.e. 32.68% of the total allocation to Anchor Investors) were allocated to 2 domestic mutual funds applying through a total of 3 schemes.

The Issue opens on Monday, August 31, 2026, and closes on Wednesday, September 2, 2026.

Axis Capital Limited and IIFL Capital Services Limited are the book running lead managers to the Issue.

Founded in 2015, Purple Style Labs Limited is a luxury fashion house founded in 2015, best known for operating Pernia’s Pop-Up Shop and Studio, an omnichannel platform that curates premium Indian designer brands for global audiences. The company is currently in the spotlight with its ₹680 crore IPO, aiming to expand its retail footprint and strengthen its international presence.