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ICICI Lombard Marks 25 Years with 25 Breakthrough Insurance Innovations

ICICI Lombard celebrates 25 years with 25 innovations across health, motor, home, travel and AI-led insurance, redefining customer-first protection.
ICICI Lombard Marks 25 Years with 25 Breakthrough Insurance Innovations
  • Marks 25 Years of Keeping Promises with 25 customer-first innovative solutions
  • New offerings across health, motor, home, travel and commercial insurance
ICICI Lombard General Insurance, India’s largest private general insurance company, today unveiled 25 Innovative solutions across multiple lines of business as part of its Silver Jubilee celebrations. The company has surpassed its earlier record of 14 new launches on one single day and is now launching 25 innovations on one day, with 5 industry-firsts. These solutions exemplify our customer first approach, uniting a customer centric mindset with the power of new age technologies like AI, across the insurance lifecycle.

Over the last 25 years, ICICI Lombard has evolved alongside the changing needs of customers, continually expanding the role of insurance beyond financial protection. Having served over 500 million customers* and settled more than 60 million claims*, the company is now shaping the next phase of protection through innovations that help customers not only recover from risks but increasingly anticipate and manage them.

Sanjeev Mantri, Managing Director & CEO, ICICI Lombard, said - For 25 years, the ethos of ICICI Lombard has been simple - to stand by our customers for promises we have made and innovate for every promise of tomorrow.

On the momentous occasion of our Silver Jubilee, I would like to express our gratitude to our entire ecosystem of stakeholders – customers, partners, employees, shareholders and Regulators for their trust and support. On this landmark day, we decided to renew our promises to our customers and as part of our celebrations, have launched 25 innovative solutions. These offerings will enable us to service diverse needs of our customers and help in making insurance more personalised, meaningful and future-ready
.

ICICI Lombard Marks 25 Years with 25 Breakthrough Insurance Innovations

Key highlights from the 25 innovations are as follows:

Next Gen Products

  • Elevate Her: A life-stage-based modular Women Care product that integrates OPD, wellness, maternity, preventive care and women-cancer related financial protection into a single solution. For the first time in the industry, it offers four customised plans to support women across different life stages with a seamless transition as their needs evolve.
  • Paw Care: A comprehensive pet insurance plan covering veterinary expenses, emergencies, illnesses, accidents, surgeries and routine care for pets. Features include long term coverage and RFID tag based discounts.
  • Complete Home Protect: A modular lifestyle protection solution for homeowners, covering interiors, jewellery, art, collectibles, and furnishings. Offers cashless home assistance services, policy tenure options up to 30 years, fixed capital appreciation annually, and additional living expenses if the home becomes inhabitable.

Elevating Service Experience

  • Digital Branch @Sidddhivinayak (Industry First): India’s first digital insurance branch in a metro transit environment, enabling policy purchase, renewals, claims registration, online KYC, document submission and digital servicing.
  • Motor Service Assure (Industry First): A time-assured roadside assistance service with a 30-minute service commitment, 24x7, across 15 cities in India.
  • Motor Sahayak: Premium service offering immediate assistance during vehicle emergencies, including legal facilitation and reimbursement of defence-related expenses.
  • Specialised Service Desk: Personalised service desks for senior citizens and preferred customer groups with priority access and faster assistance.

AI-led Innovations

  • Voice AI (Industry First): Conversational platform supporting natural voice interactions in Hindi & English, available 24x7, completing policy purchase and payment journeys.
  • Personalised Travel Planner (Industry First): AI-powered trip planner in the IL TakeCare app, generating curated itineraries with embedded insurance offerings.
  • Smart Health Underwriting (Industry First): AI-powered underwriting delivering faster, seamless, self-guided digital journeys with real-time evaluations.
As ICICI Lombard enters its next chapter, these innovations reaffirm a promise that has remained constant for 25 years, to be there for customers, wherever they are and protect everything they value.

About ICICI Lombard General Insurance Company Limited

ICICI Lombard is the leading private general insurance company in the country. The Company offers a comprehensive and well-diversified range of products through multiple distribution channels, including motor, health, crop, fire, personal accident, marine, engineering, and liability insurance. With a legacy of over 25 years, ICICI Lombard is committed to customer centricity with its brand philosophy of ‘Nibhaye Vaade’. The company has issued over 39.2 million policies, over 3.4 million claims processed and has a Gross Written Premium (GWP) of ₹ 306.18 billion for the year ended March 31, 2026. ICICI Lombard has 341 branches and 15,008 employees, as on March 31, 2026.
ICICI Lombard has been a pioneer in the industry, being the first large-scale insurance company in India to migrate its entire core systems to the cloud. With a strong focus on being digitally-led and agile, the company has introduced multiple AI-powered insurance solutions. The company’s flagship insurance and wellness app, IL TakeCare, which has received over 22 million downloads, also offers the industry’s first Face Scan feature. The company has won several prestigious awards including Insurance Asia, ICC Emerging Asia Insurance, ET BFSI Exceller, ET Corporate Excellence, Golden Peacock, FICCI Insurance, Assocham, Stevie Asia Pacific, and National CSR.
For more details log on to https://www.icicilombard.com/.
For details, contact:
ICICI Lombard GIC Ltd.
Rima Mane
rima.mane@icicilombard.com
Tel: +91 99877 87103
Adfactors PR
Nilisha Gandhat
nilisha.gandhat@adfactorspr.com
Tel: +91 70211 12940

*Consolidated data till March 31, 2026, basis Annual Reports of the Company
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Press Release:
ICICI Lombard launches 25 Innovations on its 25th Anniversary!
  • Marks 25 Years of Keeping Promises with 25 customer-first innovative solutions
  • New offerings across health, motor, home, travel and commercial insurance
Mumbai, 03 August 2026: ICICI Lombard General Insurance, India’s largest private general insurance company, today unveiled 25 Innovative solutions across multiple lines of business as part of its Silver Jubilee celebrations. The company has surpassed its earlier record of 14 new launches on one single day and is now launching 25 innovations on one day, with 5 industry-firsts. These solutions exemplify our customer first approach, uniting a customer centric mindset with the power of new age technologies like AI, across the insurance lifecycle.
Over the last 25 years, ICICI Lombard has evolved alongside the changing needs of customers, continually expanding the role of insurance beyond financial protection. Having served over 500 million customers* and settled more than 60 million claims*, the company is now shaping the next phase of protection through innovations that help customers not only recover from risks but increasingly anticipate and manage them.
Speaking on the occasion, Sanjeev Mantri, Managing Director & CEO, ICICI Lombard, said:
"For 25 years, the ethos of ICICI Lombard has been simple - to stand by our customers for promises we have made and innovate for every promise of tomorrow.
On the momentous occasion of our Silver Jubilee, I would like to express our gratitude to our entire ecosystem of stakeholders – customers, partners, employees, shareholders and Regulators for their trust and support. On this landmark day, we decided to renew our promises to our customers and as part of our celebrations, have launched 25 innovative solutions. These offerings will enable us to service diverse needs of our customers and help in making insurance more personalised, meaningful and future-ready.”
Key highlights from the 25 innovations are as follows:
Next Gen Products
  • Elevate Her: A life-stage-based modular Women Care product that integrates OPD, wellness, maternity, preventive care and women-cancer related financial protection into a single solution. For the first time in the industry, it offers four customised plans to support women across different life stages with a seamless transition as their needs evolve.
  • Paw Care: A comprehensive pet insurance plan covering veterinary expenses, emergencies, illnesses, accidents, surgeries and routine care for pets. Features include long term coverage and RFID tag based discounts.
  • Complete Home Protect: A modular lifestyle protection solution for homeowners, covering interiors, jewellery, art, collectibles, and furnishings. Offers cashless home assistance services, policy tenure options up to 30 years, fixed capital appreciation annually, and additional living expenses if the home becomes inhabitable.
Elevating Service Experience
  • Digital Branch @Sidddhivinayak (Industry First): India’s first digital insurance branch in a metro transit environment, enabling policy purchase, renewals, claims registration, online KYC, document submission and digital servicing.
  • Motor Service Assure (Industry First): A time-assured roadside assistance service with a 30-minute service commitment, 24x7, across 15 cities in India.
  • Motor Sahayak: Premium service offering immediate assistance during vehicle emergencies, including legal facilitation and reimbursement of defence-related expenses.
  • Specialised Service Desk: Personalised service desks for senior citizens and preferred customer groups with priority access and faster assistance.
AI-led Innovations
  • Voice AI (Industry First): Conversational platform supporting natural voice interactions in Hindi & English, available 24x7, completing policy purchase and payment journeys.
  • Personalised Travel Planner (Industry First): AI-powered trip planner in the IL TakeCare app, generating curated itineraries with embedded insurance offerings.
  • Smart Health Underwriting (Industry First): AI-powered underwriting delivering faster, seamless, self-guided digital journeys with real-time evaluations.
As ICICI Lombard enters its next chapter, these innovations reaffirm a promise that has remained constant for 25 years, to be there for customers, wherever they are and protect everything they value.
The complete list of launches is provided in the attached product briefing document.
#ICICILombard #Technology #IndustryFirst #SanjeevMantri #Innovation
About ICICI Lombard General Insurance Company Limited
ICICI Lombard is the leading private general insurance company in the country. The Company offers a comprehensive and well-diversified range of products through multiple distribution channels, including motor, health, crop, fire, personal accident, marine, engineering, and liability insurance. With a legacy of over 25 years, ICICI Lombard is committed to customer centricity with its brand philosophy of ‘Nibhaye Vaade’. The company has issued over 39.2 million policies, over 3.4 million claims processed and has a Gross Written Premium (GWP) of ₹ 306.18 billion for the year ended March 31, 2026. ICICI Lombard has 341 branches and 15,008 employees, as on March 31, 2026.
ICICI Lombard has been a pioneer in the industry, being the first large-scale insurance company in India to migrate its entire core systems to the cloud. With a strong focus on being digitally-led and agile, the company has introduced multiple AI-powered insurance solutions. The company’s flagship insurance and wellness app, IL TakeCare, which has received over 22 million downloads, also offers the industry’s first Face Scan feature. The company has won several prestigious awards including Insurance Asia, ICC Emerging Asia Insurance, ET BFSI Exceller, ET Corporate Excellence, Golden Peacock, FICCI Insurance, Assocham, Stevie Asia Pacific, and National CSR.
For more details log on to https://www.icicilombard.com/.

*Consolidated data till March 31, 2026, basis Annual Reports of the Company
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