MilikiRumah Breaks Barriers With World’s First AI-Powered Credit Intelligence SaaS in PropTech

NEWS HIGHLIGHTS

• MilikiRumah’s AI-powered SaaS stack is currently made up of two components for its B2B2C end-users:
• VERO: Instant credit history verification
• TASYA: AI-powered smart customer profiling tool
• MilikiRumah has recorded exceptional usage traction – delivering financial and operational milestones across Indonesia.

MilikiRumah (“MilikiRumah”, “the Company”), operator of the world’s maiden artificial intelligence (“AI”)-powered software as a service (“SaaS”) credit intelligence and mortgage readiness tool and the first rent-to-own program, today announced the Company has delivered a raft of landmark performance milestones for its revolutionary SaaS solution specifically tailored for business-to-business-to-consumer (“B2B2C”) end-users.

In setting groundbreaking benchmarks in the PropTech space, Winston Lee (“Winston”), co-founder and chief executive officer of MilikiRumah states: “MilikiRumah cements its position as the world’s leading social inclusivity for good PropTech company; backed by our revolutionary technology capability – the likes of which have never been seen before.”

Adds Winston: “With real estate developers (“real estate developers”, “developers”) and their cohort of would-be homebuyers, as our valued B2B2C end-users, recording exponential growth in token usage of our proprietary SaaS solution, MilikiRumah is already demonstrating rapid scalability and clear categorical leadership in the PropTech sector; underpinned by the Company’s proven set of financial and operational results.”

FINANCIAL AND OPERATIONAL MILESTONES

• Real estate developer onboarding: 151 projects across 73 developers
• Sales orders: 48% average month-on-month growth; peak 159% in a single month
• Usage: 117% average monthly growth; peak 362% in a single month
• B2B2C end-user retention: 98% since October 2025
• Big data: 37,509 home-seeker data points collected, doubling from Feb 2026

SOLVING A MULTI-BILLION DOLLAR INEFFICIENCY

Indonesia's property sector faces a structural conversion problem: 50 to 70 per cent of leads fail bank eligibility checks, while manual credit history checking processes take up to 14 days!

Consequently, this legacy system results in significant wasted advertising expenditure, inefficient sales cycles, and foregone real estate developer revenue measured in the billions of rupiah each month. MilikiRumah's integrated B2B2C SaaS solution directly addresses this inefficiency by converting uncertain leads into verified, ready-to-buy homeowners – faster, more accurately, and at scale. MilikiRumah's B2B2C SaaS tool is currently available in Indonesia; with a planned expansion pipeline across the broader East Asia region.

“By combining AI-driven credit intelligence with real-time data integration, we are enabling faster, more accurate decisions, unlocking new opportunities for businesses and aspiring homeowners alike – and establishing a strong commercial baseline from a standing start,” according to Prasma Anindita (“Pras”), MilikiRumah’s director of technology.

"Simultaneously, we have rapidly scaled our proprietary data advantage, doubling our dataset of verified home seeker profiles sourced directly from banks and developers. This continuously strengthens MilikiRumah's AI engine and big data repository, reinforcing our barriers to entry and reflecting a rare product competency and mission-critical adoption among our end-users. Developer satisfaction and deep product adoption remain at their highest levels – and we are only just getting started," comments Pras.

UNLOCKING A MASSIVE UNDERSERVED MARKET

• DBS Bank: 96–97.7 million adults unbanked (~48% of adult population)
• Yusof Ishak Institute: 80% of Indonesia’s 275 million population unbanked/underbanked
• Housing backlog: 15 million units as of April 2025

Beyond B2B2C SaaS monetization, MilikiRumah is uniquely positioned to capture value from Indonesia’s large underbanked population and housing backlog; and the metrics are staggering:

According to Singapore multinational banking and financial services corporation DBS Bank Limited: “Indonesia has one of the world's largest unbanked populations, estimated at roughly 96–97.7 million adults, representing about 48 per cent of the adult population. While financial inclusion is rising, many in rural areas remain underserved, fuelling a rapid shift toward fintech and digital banking to reach these individuals,” – source: https://www.dbs.com/newsroom/Indonesia_Has_the_Fourth_Largest_Unbanked_Population_in_the_World_Heres_How_Bank_DBS_Indonesia_Promotes_Financial_Inclusion

In a far more seismic data point reported by Yusof Ishak Institute, and formerly Institute of Southeast Asian Studies which was established as an autonomous organisation by an Act of Parliament in 1968: “About 80 per cent of Indonesia’s 275 million population are unbanked and underbanked.” – source: https://www.iseas.edu.sg/iseas-perspective/2023-78-the-digital-transformation-of-indonesias-banking-sector-current-trends-and-future-prospects-by-manggi-habir-and-siwage-dharma-negara/ via a presentation by Tigor Siahaan, President Director of Superbank.

See: https://www.iseas.edu.sg/mecevents/digital-trends-altering-indonesias-banking-landscape/

Indonesia’s housing backlog has risen and as reported by Indonesia’s foremost leading English language national daily: “Indonesia's housing backlog has risen to approximately 15 million units as of April 2025, driven by population growth and low ownership rates, particularly affecting low-income workers.” – source: https://www.thejakartapost.com/business/2025/04/23/indonesias-housing-backlog-rises-to-15-million-this-year-deputy-minister.html

A SCALABLE SAAS INFRASTRUCTURE

• AI-generated credit intelligence
• Real-time data integration
• Conversion optimisation
• Continuous feedback loops

MilikiRumah's highly scalable SaaS model is architected around four core capabilities: proprietary AI-generated credit intelligence and mortgage readiness infrastructure, real-time data integration sourced directly from real estate developers and banks, conversion optimisation, and continuous feedback loops that progressively strengthen the platform's predictive accuracy over time.

This infrastructure enables real estate developers and banks to identify mortgage-ready buyers at the point of enquiry – eliminating wasted sales effort on unqualified leads, reducing mortgage rejection rates and unit hold-ups through early eligibility assessment, and accelerating the booking-to-closing cycle with data-driven property and payment scheme recommendations. Developer partners have reported booking uplifts of approximately 50 per cent as a direct result of platform adoption attributed to the exponential spike in homebuyer confidence after being assessed by MilikiRumah’s B2B2C SaaS tool.

360° HOMEBUYER PROFILE

At the core of MilikiRumah's platform is a unified customer intelligence layer that combines transaction data, credit history, behavioural signals, and predictive modelling into a single, actionable 360° homebuyer profile. This integration enables developers to assess each prospective buyer's needs, risk profile, and instalment capacity with a depth and accuracy previously unavailable in all of Indonesia and across the globe.

Powered by AI and machine learning, the platform generates precise estimates of eligibility for mortgage loans of consumers of real estate developers, instalment obligations, repayment capacity, and income range – translating raw data into smart, reliable recommendations for the most suitable residential units, payment schemes and homeownership pathways for each individual buyer. The result is faster sales closing for the developer, higher contract success rates, and materially improved customer experience throughout the sales process.

MILIKIRUMAH’S AI-POWERED B2B2C SAAS STACK

• VERO – INSTANT CREDIT HISTORY VERIFICATION:
• VERO is MilikiRumah's proprietary credit history checking and verification engine, delivering a complete Bank Indonesia ("BI") eligibility assessment in as little as five seconds!
• For developers, the commercial impact is direct and measurable: VERO enables the identification and selection of mortgage-ready buyers from the very first point of contact, materially reducing mortgage rejection rates, minimising stalled unit inventory, and accelerating both the sales process and booking decisions. 
• By filtering out ineligible prospects early, sales teams are freed to focus their time and resources exclusively on qualified buyers – reducing customer acquisition costs and improving overall conversion rates.
• VERO's core capabilities include real-time BI and bank data integration, precise credit risk identification, and faster, more certain closing outcomes – compressing what was previously a multi-day administrative process in a matter of seconds.
• TASYA: AI-powered SMART CUSTOMER PROFILING 
• TASYA is MilikiRumah's proprietary AI sales advisor and predictive profiling engine. 
• MilikiRumah's platform delivers quantifiable improvements across the credit assessment and sales conversion lifecycle. DBR analysis – previously requiring 14 days via traditional channels – is now performed instantly, reducing processing time of more than 90 per cent. 
• Through the instant calculation of a prospective buyer's DBR via direct application programming interface integrating, TASYA delivers comprehensive consumer profiles in real time – drawing on consumer personal statements, income prediction modelling, and data integration across multiple sources to determine instalment capacity with precision.
• For Indonesia’s residential real estate developers and MilikiRumah’s B2B2C end-users, TASYA translates this intelligence into direct commercial outcomes. 
• By recommending payment schemes calibrated to each buyer's instalment ability, TASYA increases the probability of contract approval; and focuses the sales journey on ready- and financially-capable customers, and supports more confident, data-driven decisions at every stage of the sales process.
• Beyond its individual capabilities, TASYA functions as a predictive segmentation tool: matching would-be homebuyers to optimally suitable residential units and financing options offered by Indonesia's retail banks, based on AI-driven analysis of income, instalment capacity, and consumer behaviour.
• "By harnessing the power of VERO and TASYA, B2B2C end-users translate that capability into lower customer acquisition costs, higher inventory turnover, and improved revenue realisation," says Prasma. "With strong early traction, high retention, and accelerating usage, MilikiRumah is building a defensible, data-rich infrastructure – swiftly becoming the go-to trusted tool for property transaction qualification in emerging markets."

REAL ESTATE DEVELOPER TESTIMONIALS

• The presence of MilikiRumah has significantly improved our business processes. MilikiRumah is invaluable for business owners who prioritise speed,” – Angga Budi Kusuma, President Director, Pesona Kahuripan Group.
• “We can directly check all prospects using MilikiRumah. The business process is more streamlined and accelerated, increasing bookings by around 50 per cent,” – Anton Suwandi, President Director, Citanusa Group.
• “Harmony Land Group manages several projects simultaneously. Bogor Green Resort, which has used MilikiRumah, appears more responsive and ultimately closes faster,” – Fithor Muhammad, chief executive officer, Harmony Land Group.
• “Prospective buyers who visit can immediately request a deposit, increasing conversion rates twofold,” – Michael J. Pratama, sales section head, Akasa Pure Living BSD. 

MILIKIRUMAH’S OTHER WORLD-FIRST: RENT-TO-OWN PROGRAM

For consumers who do not currently qualify for a conventional bank mortgage, MilikiRumah’s world-first AI-powered Rent-to-Own programme provides a structured, personalised 12-month pathway to build payment track records, financial literacy, and credit profiles – graduating participants to become bankable, mortgage-ready homeowners. 

• LinkedIn (CEO Winston Lee): https://www.linkedin.com/in/winston-lee-a2107126/
• LinkedIn (Finance Director Lau Xin Yuan): https://www.linkedin.com/in/lauxinyuan/
• Corporate Facebook: https://www.facebook.com/profile.php?id=61574959116140
• Corporate Instagram: https://www.instagram.com/milikirumah_com/
• Corporate LinkedIn: https://www.linkedin.com/company/milikirumah-rightkey-capital-pte-ltd/
• Corporate TikTok: https://www.tiktok.com/@milikirumah_com
• Website: https://www.milikirumah.com/en

LEADERSHIP

• Winston Lee, Co-founder & CEO – Award-winning entrepreneur, former PropertyGuru executive, pioneered AI-powered rent-to-own and credit intelligence SaaS.
• Lau Xin Yuan, Co-founder & Finance Director – Oversees finance, investor acquisition, fundraising; founder of Digiboost Marketing.
• Faizal Abdullah, Chief Commercial Officer – 26+ years leadership, ex-Rumah123 SVP, ex-KOCO Indonesia CEO.
• Prasma Anindita, Technology Director – MSc Computer Science, Utrecht University; seasoned developer, serial entrepreneur.