KisaanSay Secures ₹34 Cr Funding from NABVENTURES’ AgriSURE Fund to Scale Direct-from-Origin Food Brand

KisaanSay, India’s trusted Direct- from-Origin food brand, has closed a Rs. 34 Cr funding round led by NABVENTURES through the AgriSURE Fund (Agri Fund for Startups & Rural Enterprises). The round also saw participation from senior industry leaders. Funding from this round will be deployed to scale KisaanSay’s distribution, marketing & brand-building efforts, further strengthen the team, build a scalable organisation, and deploy a full-stack technology infrastructure. This will drive deeper category penetration, strengthen supply chain efficiencies, and deliver superior value and outcomes for consumers and farmers.

Founded by Nitin Puri, Vaishali Mehta & Manoj Karki, KisaanSay offers consumers a range of authentic 100% Single Origin food products. The brand was created to bridge the gap between farmers and consumers by placing provenance at the core of its mission. KisaanSay offers a curated portfolio of high-quality, nutritious, and great-tasting food products for consumers while ensuring better & sustainable livelihoods for farmers.

“I am super excited to welcome NABVENTURES to the KisaanSay family,” said Nitin Puri, Founder, KisaanSay. “NABARD has played a pivotal role in building and strengthening the FPC ecosystem in India, creating a strong foundation for inclusive agricultural growth. Coupled with NABARD's extensive internal ecosystem of credit, market access, infrastructure support & farmer institution-building, this partnership with NABVENTURES gives us a tremendous advantage in expanding KisaanSay's supply-side footprint across the country. Furthermore, NABARD's commitment to ESG, sustainable development & better farmer incomes align perfectly with the mission of KisaanSay. We believe this partnership will enable us to accelerate growth, deepen farmer engagement, and deliver high-quality, traceable food products to consumers at scale.”

AgriSURE is a blended-capital, SEBI-registered Category II AIF, jointly sponsored by the Government of India through the Ministry of Agriculture and Farmer Welfare (MoA&FW) and NABARD, and is also backed by premier domestic financial institutions. Managed by NABVENTURES, the fund focuses on investing in innovative, technology-driven agri and rural start-ups across the value chain, with the objective of strengthening farm-to-market linkages, supporting FPOs and driving sustainable rural development

Vikas Bhatt, Managing Director, NABVENTURES, said, “KisaanSay is building a differentiated, impact-led model that is transforming India’s farm-to-consumer supply chain. By combining a strong brand and distribution network with direct farmer linkages, the company is driving meaningful value creation across the value chain and improving farmer realisations. The founding team brings deep operating experience and a clear execution vision, which gives us strong conviction in the company’s ability to scale. Our investment is both strategic and financial in nature and extends beyond capital by providing KisaanSay access to NABARD’s extensive ecosystem, particularly its network of FPCs, thus enabling accelerated and sustainable growth. We look forward to supporting Nitin, Vaishali, Manoj, and the entire KisaanSay team in further strengthening and scaling the business”

This investment comes at a transformative point in the evolution of India’s food industry, when consumers are increasingly demanding natural, high-quality and healthy products with the promise of authenticity. At the same time, the rise of Farmer Producer Companies (FPCs), significantly catalysed and institutionalised by government initiatives and NABARD, through its focused initiatives and ecosystem-building efforts, is unlocking a unique opportunity to reshape India’s food supply chains. KisaanSay is uniquely positioned to leverage this supply chain ecosystem to build a scalable farm-to-fork model that creates meaningful value for both farmers and consumers.

The Single Origin promise of the Brand ensures that each product is grown, minimally processed, and packaged at its respective origin, by farmer enterprises in their own processing & packaging units. With a portfolio of over 100 SKUs spanning 12 categories, KisaanSay operates through a unique Co-Brand/ Co-Profit partnership with 25 farmer enterprises comprising 50,000 farmers across 9 states of India. The company's pan-India distribution spans its own direct-to-consumer webstore, leading e-commerce and quick-commerce platforms, and select retail stores in Delhi-NCR.

About KisaanSay

KisaanSay is India's trusted direct-from-origin food brand with 1 lakh+ customers. The Company offers over 100 Single-Origin food products from 25 Farmer Enterprises across 9 States of India. All KisaanSay products are packed at Source to ensure 100% traceability. The Company has a unique Co-Brand / Co-Profit Partnership Model with Farmer Enterprises, and over 50% of what consumers spend on every pack goes directly to farmers.

https://kisaansay.com/