OneKiraana Raises $1.6M led by Ankur Capital

OneKiraana, a startup enabling India’s kirana stores to create their own private labels through customization at the micro-layer, announced it has raised $1.6 million in seed funding led by Ankur Capital. This round also saw participation from GreenTrunk Ventures, VCMint and other angel investors.

The fresh capital will be deployed to expand OneKiraana’s tech and manufacturing capabilities, deepen its last-mile logistics network, and grow its store footprint across India. The company is currently working with 900+ kirana stores, with over 3M private labelled products supplied in 1500 SKUs across 25 categories.

India’s $500 billion grocery market remains largely offline, served by 13 million neighborhood kirana stores. Yet these stores have long operated with fragmented supply chains, limited pricing power, and no meaningful brand identity of their own. OneKiraana’s platform is changing that, through a combination of SKU customization at micro-layer, last-mile logistics, and data-driven optimization to reshape local commerce.

By working closely with stores, OneKiraana captures SKU-level sales velocity, pricing behavior, regional preferences, and working capital cycles. Through integrations with hyperlocal logistics providers, OneKiraana plans to power home delivery for kirana stores, without fixed staffing costs. This data captured feeds directly into sourcing, production planning, distribution and pricing decisions - creating an intelligence layer that learns and improves continuously.

“We started OneKiraana with the belief that kiranas need foundational infrastructure to thrive in a world where consumer expectations around quality, packaging and delivery are rapidly changing”, said Bhavin Soni, Co-Founder and CEO, OneKiraana. ”The opportunity is clear: kiranas that upgrade their offerings with the right technology infrastructure - better products, efficient distribution, and enabling intelligence layer - will capture the next wave of consumption and emerge as 'bright stores' in their neighborhoods. Today, we’re building the rails - product, mass customization and hyperlocal intelligence - enabling kiranas to build their own brand identity and get control over pricing, aligning our success with retailer success. Over the next 18 months, we will build the end-to-end operating system that lets every neighborhood store compete like a scaled retailer.”

Rema Subramanian, Managing Partner at Ankur Capital, added “At Ankur Capital, we look for opportunities where technological shifts create new opportunities at scale. We’re at a fascinating inflection point in the Indian grocery retail landscape, and OneKiraana is building the complete infrastructure layer that enables mass customization for kirana stores. Technology that enables better products customized to local needs, efficient distribution to pass value to store owners, and last-mile delivery - these three rails working together create a compounding advantage that was earlier only available to larger organized retailers.”

About OneKiraana

OneKiraana is a tech platform enabling India’s kirana stores to launch private-label products, optimize inventory through demand intelligence, and offer home delivery via third-party logistics. Starting with 900+ stores, the company is building a distributed intelligence network for India’s most fragmented retail segment. For more information, visit www.onekiraana.com.

About Ankur Capital

Founded in 2014, Ankur Capital is an early-stage venture capital firm in India, investing in digital and deep science technology companies. Ankur Capital has backed over 30 companies across sectors including category leaders such as Captain Fresh (B2B Commerce), Vegrow (B2B Commerce), StringBio (Synthetic biology), Turiyam (Semiconductors), Craftif (Edge AI), OffGrid Energy (Battery Chemistry), Agrizy (B2B Commerce), Superfone (Neo-telco) and Niramai (AI Medtech) among others. The firm has offices in Mumbai, Delhi and Bangalore. More at www.ankurcapital.com