D2C Brand EDT Launches Recipe Ramsay: WhatsApp-Powered AI for Smarter Kitchens

• WhatsApp Bot link - whatsapp.edtworld.com - Users can simply send “Hi” or “Recipe” to start interacting with the bot.

EDT, the new-generation consumer appliances brand reimagining everyday devices for modern homes, today announced the launch of , “Recipe Ramsay” in partnership with SagePilot AI. This is a first-of-its-kind AI-powered Kitchen OS built specifically for LUMA, its intelligent PureGlass Air Fryer with NutriRetainTM Edge. With this launch, EDT becomes one of the first companies to tightly integrate a conversational AI recipe agent directly with an intelligent kitchen appliance, bridging thoughtful hardware with practical, everyday AI.

Built on WhatsApp, Recipe Ramsay addresses a core behavioural insight: the friction in cooking isn’t execution, it’s decision-making. In over 500 consumer interviews across demographics and cities, EDT found that nearly 95% of respondents struggled not just with cooking itself, but with also deciding what to cook each day. Variables such as available ingredients, time, dietary preferences, calorie or protein goals, spice levels, and serving size collectively create daily decision fatigue.

Commenting on the launch, Naiyya Saggi, Co-Founder & CEO, EDT, said, “The next frontier of AI is Physical AI, intelligence embedded directly into the products people use every day. At EDT, the long term vision is to build stable, integrated systems where hardware and AI are conceived together to improve daily use outcomes. Recipe Ramsay is an early expression of that vision. It’s not a generic AI layered onto an appliance, but a tightly integrated intelligence layer that enhances a user’s experience with LUMA’s core performance while reducing everyday cognitive load. By creating an AI-enabled assistive ecosystem around LUMA’s hardware, and delivering it through a familiar interface like WhatsApp, we’re moving beyond novelty toward infrastructure, where technology works quietly and meaningfully inside the home.”

Recipe Ramsay streamlines this complexity into a single assistive, conversational flow. Users input what they have, how much time they have, and their dietary or health preferences or goals. The AI agent responds with a LUMA-optimised recipe, complete with calibrated temperature, time, and cooking mode settings. If ingredients are missing, it enables direct comparison across quick-commerce platforms, compressing the gap between intent and action. By choosing WhatsApp over a standalone app, EDT removes friction points such as downloads, onboarding, and platform switching.

Crucially, this is not a generic AI overlay. The result is an early expression of an hardware augmented by AI experience that reduces cognitive load, improves cooking outcomes, and expands the functional value of the appliance itself.

The launch of Recipe Ramsay reflects EDT’s broader philosophy of integrating meaningful, human-centric technology into everyday devices. The company, which recently announced its $1.4 million pre-seed fundraise led by Sauce VC along with participation from marquee founders and industry leaders, is building a portfolio of contemporary, intelligent home appliances designed around real human behaviour. With LUMA and now the LUMA Recipe Bot, EDT continues to advance its mission of making the everyday extraordinary.