For Real Raises ₹3.2 Crore Pre-Seed from Titan Capital to Redefine Value Shopping in India

• INR 3.2 Crores of funding raised in the pre-seed funding round
• Titan Capital invested in For Real, backing its approach to branded value shopping in India.
• Funding to scale technology, expand brand collections, and drive early user adoption

For Real, an online factory outlet marketplace redefining branded value shopping in India, has raised INR 3.2 crore in a Pre-Seed funding round from Titan Capital. The fresh capital will be utilised to build and scale the company’s technology platform and drive early user adoption.

As India’s fashion and D2C ecosystem moves at fast-fashion speed, with more frequent collections and greater experimentation, inventory creation has evolved far faster than inventory clearance. While merchandising has modernised, liquidation in many cases remains anchored in legacy practices reminiscent of the early 2000s, opaque, fragmented, and often reliant on unorganised channels, highlighting the need for more structured approaches to managing unsold inventory.

Founded by Anurag Sheth and Mohit Sheth, For Real is building a dedicated online factory outlet marketplace that separates liquidation from primary commerce. The platform enables brands to liquidate excess inventory in a predictable and transparent manner, without impacting their core sales channels. For consumers, it offers a discovery-led value shopping experience focused on branded products rather than random discount-led browsing.

“We have backed Anurag and Mohit because they have a clear understanding of a real and persistent problem brands face with excess inventory. They are building a structured, tech-led off-price marketplace with a strong focus on brand integrity, rather than short-term liquidation. As the industry evolves, their clarity of thinking and disciplined approach to solving this problem gives us confidence in For Real’s long-term potential.” - Titan Capital Spokesperson.

Anurag Sheth, CEO and Co-Founder, For Real, said, For Real is India’s first online factory outlet marketplace, built to fundamentally change how brands liquidate inventory and how consumers discover value. We’re building a paradigm shift; a brand-safe channel that separates liquidation from fresh merchandise and cuts the need for brands to hoard unsold inventory for months or dilute their primary channels

While most e-commerce marketplaces in India are optimised for fresh inventory with predictable replenishment cycles, liquidation inventory behaves very differently. Forcing both inventory types into the same browsing and discovery flows has resulted in cluttered feeds, poor discovery, and friction-heavy experiences for value-first shoppers, given the long-tail nature of off-price inventory with a high number of styles and limited stock per style. For Real is designing its platform with this context in mind, building a purpose-led discovery experience tailored specifically to off-price inventory.

Mohit Sheth, CTO and Co-Founder, For Real, said, Value shopping in India has been broken for years; cluttered feeds, poor discovery, and experiences that make finding the right product at the right price harder than it should be. At For Real, we’re building a purpose-designed discovery engine that simplifies choice, surfaces the right products faster, and removes friction for value-first shoppers. The result is a significantly faster shopping journey that translates into a superior customer experience

About For Real:

For Real is an organised off-price marketplace built to help brands liquidate excess inventory efficiently while protecting long-term brand equity. Designed as a dedicated channel separate from primary commerce, the platform enables legacy and D2C brands to clear unsold inventory in a structured and predictable manner. For consumers, For Real offers access to premium brands at compelling prices through a discovery-led value shopping experience. By bringing transparency, reliability, and scale to off-price retail, For Real aims to reshape how branded excess inventory is managed in India.

Anurag Sheth’s LinkedIn: https://www.linkedin.com/in/anurag-sheth/

Mohit Sheth’s LinkedIn: https://www.linkedin.com/in/mohitshethh/


About Titan Capital:

Titan Capital is a venture capital firm which invests behind world-class entrepreneurs aiming to create a wide-scale positive impact on India and the world. Titan Capital typically partners with founders at the pre-seed and seed stages and supports them through the entire company-building journey. Titan Club’s portfolio spans over 250+ companies across India and the US covering sectors such as consumer internet, AI, SaaS, brands, fintech and logistics. Titan Capital’s notable investments include Mamaearth, Ola, Razorpay, Urban Company, Shadowfax, OfBusiness, Credgenics, Giva, Invideo and many others.