Sony India Unveils ILCE‑7V: AI‑Powered Fifth‑Gen Alpha 7 Full‑Frame Camera

• Delivers dramatic evolution in AI subject recognition capabilities and high-speed performance for stills and video.

Sony India introduces the ILCE-7V, the fifth generation in the Alpha 7 Full-frame mirrorless line-up powered by the newly developed partially stacked Exmor RS™ CMOS image sensor with approximately 33.0 effective MP. The new BIONZ XR2™ image processing engine incorporates AI processing unit functions, delivering significant performance boosts across autofocus, tracking, speed, color accuracy, still capture, and video versatility.

AI-Powered Performance Boosts

• Up to 30% improvement in Real-time Recognition AF.
• 759 phase-detection points with 94% frame coverage.
• Precise subject tracking even in low-light conditions down to EV -4.0.
• High-resolution RAW processing supported via Imaging Edge Desktop.

No Compromise High-Speed Continuous Shooting

• 4.5x faster readout speed with Exmor RS™ CMOS sensor.
• Blackout-free continuous shooting up to 30 fps with AF/AE tracking.
• Pre-Capture function records up to 1 second before shutter press.

Outstanding Still Image Performance

• Up to 16 stops of dynamic range for tonal detail.
• AI-driven Auto White Balance for consistent color rendering.
• Deep learning-based light source estimation for natural color reproduction.

Versatile Video Capabilities

• 7K oversampled 4K 60p recording in full-frame mode.
• 4K 120p recording in APS-C/Super 35mm mode.
• Dynamic Active Mode stabilization for handheld video.
• AI-powered Auto Framing for optimal composition.
• Improved noise reduction and internal mic functionality for high-quality audio.

FE 28-70mm F3.5-5.6 OSS II - The All-Around Lens

• Compact, lightweight design optimized for continuous shooting.
• Up to 120 fps AF/AE tracking with compatible cameras.
• Seamless body-lens coordinated stabilization.
• AF available during zooming and built-in breathing compensation support.

Social Responsibility

• Aligned with Sony’s ‘Road to Zero’ initiative for zero environmental footprint by 2050.
• Manufacturing facilities operate on 100% renewable energy.
• Packaging uses Sony’s proprietary eco-friendly Original Blended Material instead of plastic.

Pricing and Availability

Model Name	MRP (INR)	Availability
ILCE-7V Body	255,990	10th Dec 2025 onwards
ILCE-7V M-kit	270,490	Feb 2026 onwards