India’s Listed Gaming Giant Nazara Brings Bigg Boss to Mobile with Fusebox Games & Banijay Rights

Nazara Technologies, India’s only publicly listed gaming company, today announces the launch of Banijay Rights’ mobile title ‘Bigg Boss: The Game’ based on the iconic Endemol Shine India produced reality show.

Bigg Boss: The Game has been developed in collaboration with Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment. The game has been created and developed by Fusebox Games, Nazara’s UK-based narrative studio known for adapting globally successful reality formats such as Big Brother and Love Island, into high-engagement mobile games. With this launch, Nazara is bringing one of India’s most powerful entertainment properties to mobile in an immersive, choice-driven format that puts the player inside the Bigg Boss house.

Commenting on the launch, Nitish Mittersain, Jt MD & CEO of Nazara Technologies, said: “Bigg Boss is one of India’s strongest entertainment brands, and mobile is the most natural extension of that fandom. With Fusebox now part of Nazara, we have the capability to take proven reality formats, localise them for Indian audiences, and keep them alive through regular content updates. This is as much a business story as it is a creative one - we are showing how IP, an owned studio and a strong publishing layer can come together to create seamless, recurring gaming experiences.”

Mark Woollard, SVP Gaming, Banijay Rights, said: “The launch of Bigg Boss: The Game marks an exciting expansion of the brand in India, giving fans and players the opportunity to step inside the Bigg Boss house to experience all the excitement and challenges of the series themselves.”

Bigg Boss: The Game mirrors the core television format – players enter the house as contestants, build alliances, make task choices, compete, manage in-game popularity, and try to avoid eviction. The experience is designed to capture the drama, social strategy and personality clashes that define Bigg Boss, but in a mobile-first, interactive storytelling environment. As the Bigg Boss format is episodic and refreshes every season, the game can also be refreshed regularly, making it a long-running product rather than a one-off launch.

The title launches first in English and Hindi, with planned rollouts in Tamil, Telugu, Malayalam, Bangla, Kannada and Marathi to reach India’s regional entertainment audiences. It is available on both Android and iOS, and has been structured for ongoing, season-style content drops so that storylines inside the game can align with what is happening on the TV property.

The launch underlines Nazara’s IP focused strategy: pairing strong, ready-made entertainment franchises with in-house and acquired development capabilities to reduce discovery costs and accelerate go-to-market. By leveraging an IP like Bigg Boss, which already has tens of millions of viewers and deep fan engagement, Nazara starts from a built-in audience and can open multiple monetisation levers, from in-app purchases and premium narrative branches to limited-time tasks and live events tied to the show’s timeline.

One of the world’s most iconic and successful reality television franchises, Big Brother first hit screens 25 years ago in the Netherlands in 1999. Since its debut, over 600 series of the show have aired around the world in 70 markets. Globally, the format has maintained huge popularity and is one of Banijay Entertainment’s top three formats, airing in 29 territories last year. The format continues to make a splash globally, with prime-time success in the UK, Spain and Brazil, long-running versions airing consistently in the US and Italy since 2000, six regional versions each year in India, and a new adaptation in Malta.

Nazara Technologies is India’s only publicly listed gaming company. Its key businesses include Curve Games, Kiddopia, Animal Jam, Fusebox Games (Love Island, Big Brother), World Cricket Championship and Sportskeeda, along with offline gaming businesses such as Funky Monkeys and Smaash Entertainment. Nazara also operates Datawrkz, a digital ad tech business. With presence in India, North America, and other global markets, Nazara is building a global gaming platform with strong IP, publishing, and operating capabilities. Website: https://www.nazara.com/

About Fusebox Games:
Fusebox Games, a subsidiary of Nazara Technologies, is a leading developer of interactive fiction games, known for creating compelling narrative experiences that captivate players worldwide. With a portfolio that includes the hit title Love Island: The Game, Fusebox continues to innovate in the mobile gaming industry, delivering stories that entertain and engage.

About Banijay Rights

Leading global distributor, Banijay Rights, represents a world-class, multi-genre portfolio of over 220,000 hours of standout programming. Handling the distribution for content powerhouse, Banijay Entertainment, the division specialises in the exploitation of premium scripted and non-scripted brands to broadcasters worldwide. Representing quality, excellence and experience in the business of linear and non-linear television and ancillary activity across all platforms, Banijay Rights’ catalogue encompasses a host of top titles from Banijay’s 130+ in-house labels, and a number of third-party producers, spanning drama, comedy, entertainment, factual, reality, family, formats and theatrical. Delivering high-quality IP, which was born locally and travels globally, the distributor offers the best stories told the best way. Its landmark brands include Survivor, Big Brother, MasterChef, Peaky Blinders, Rogue Heroes, Marie Antoinette, Grantchester, Deal or No Deal, Home and Away, Mr Bean and Black Mirror. Built on independence, creative freedom, entrepreneurialism and commercial acumen, Banijay Rights operates under the direction of Chief Executive Officer, Cathy Payne.