Beauty Appliance Brand Protouch Raises $2 Million in Pre-series A Round Led by GVFL

(L-R) Saurabh Nair, Mihir Joshi - MD GVFL, Tanisha Lakhani - Founder Protouch, Dhruvil Soni

Protouch, an emerging Indian beauty appliance brand, has raised $2 million in its Pre-Series A funding round led by GVFL, the pioneer of venture capital in India. Enrission India Capital and Anicut Capital also participated in the round, valuing the company at $10 million.

Founded in 2022 by Tanisha Lakhani, Protouch operates in the fast-growing beauty and personal care appliance segment, offering high-tech yet accessible solutions across haircare, skincare, and grooming. The brand aims to bridge the gap between professional salon treatments and at-home convenience through smart, technology-driven devices.

Protouch’s products are positioned between mass-market low-quality products and premium, high-priced international devices. Its portfolio includes India’s first automatic hair multi-styler powered by Coanda Airflow Technology, the country’s first clinically tested LED-based beauty devices for skin and hair, and a dual-sided trimmer with a ceramic trimming edge. Protouch's products are designed and engineered specifically for Indian hair, skin, and climate conditions, ensuring both performance and longevity.

Commenting on the investment, Mihir Joshi, Managing Director of GVFL, said, “Protouch is addressing a clear and growing opportunity in India’s beauty-tech segment. The brand combines product innovation, design, and consumer insight to bring professional-grade results into homes. We believe Protouch is well-positioned to become a category leader as the demand for high-quality, technology-enabled beauty solutions continues to rise.”

Protouch has already served over 2 lakh customers across India and has also expanded into the Middle East market. It has recorded 15x revenue growth in 30 months while remaining profitable.

The latest fundraise will support the expansion of the product portfolio, boost research & development and innovation, and strengthen online and offline retail expansion. Protouch also plans to introduce new products in the haircare and skincare categories and establish a manufacturing unit over the next few years.

Tanisha Lakhani, Founder of Protouch, said,

Consumers are seeking smarter, faster, and more effective beauty solutions. At Protouch, we are committed to simplifying beauty through innovation and functionality. This investment from GVFL and other partners will help us accelerate our mission to make professional-quality beauty devices accessible to every household.

Protouch is targeting further category expansion and aims to establish itself as a household beauty appliance brand within the next three to five years.