- The company aims to utilise the funds to drive growth, marketing campaigns and new product category expansion
The investment will enable WaterScience to accelerate its growth trajectory, strengthen brand marketing initiatives, and introduce new product categories to become a 360-degree water solutions company.
Founded in 2014, WaterScience pioneered the shower and tap filter category in India, addressing critical water quality issues that affect over 95% of household water use beyond drinking. Today, the company offers more than 40 products across categories including shower & tap filters, appliance filters, kitchen filters, water softeners, and whole-house filtration systems for hard water, chlorine & other contaminants.
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| Range of solutions for Hard-water, chlorine & sediments |
Currently, WaterScience products are present in over 2 million Indian homes, and the company is aiming to add 1 million more homes in FY25-26.
Commenting on the announcement, Pavithra Rao, Co-Founder, WaterScience, said, “This funding is a strong validation of our mission to make water safer and healthier for every Indian home. With Velocity’s support, we will scale faster and innovate across new categories, ensuring that WaterScience continues to set the benchmark for water solutions in India. Having already reached 2 million homes, we are excited to add another 1 million this year.”
Atul Khichariya, Co-Founder and COO Velocity, added, “We have a long-standing partnership with WaterScience, a true category creator in India’s water solutions space. Their growth trajectory and focus on innovation demonstrate a strong commitment to addressing the vast need gap in non-drinking water filtration. We are proud to have been part of their journey and look forward to supporting their next phase of expansion.”
The non-drinking water filtration segment which accounts for 95% of household consumption through bathing, washing, and cleaning activities largely remains unaddressed. With hard water affecting 70% of Indian homes and causing widespread skin, hair, and appliance damage, the market for whole-home water solutions is projected to grow at 15% CAGR through 2028, creating a significant opportunity for specialized players.
With a 70% Year-on-Year growth and strong presence across marketplaces like Amazon, Flipkart, Shopify, and more than 1,000 offline retailers, WaterScience has established itself as the one of the leading brands in non-drinking water filtration in India. The fresh capital will fuel expansion into new markets, strengthen its digital and offline presence, and power innovation for the next phase of growth.
For more information, visit: https://www.waterscience.in/
Backed by Peter Thiel's Valar Ventures, Velocity has partnered with 4,000+ D2C and digital-first brands, disbursing over ₹1,100 crore in funding. Beyond capital, the company offers a comprehensive suite of products Shipfast for AI-driven shipping and logistics, Velocity Insights for actionable business intelligence and Vani AI, an award-winning AI-powered telecalling solution for personalized customer engagement. Some of the leading D2C brands Velocity has supported include Soulflower, Rynox Gears, NasherMiles, Hammer, Zlade, The Bear House, Off Duty, and Chumbak.
For more information, visit: https://www.velocity.in/
Commenting on the announcement, Pavithra Rao, Co-Founder, WaterScience, said, “This funding is a strong validation of our mission to make water safer and healthier for every Indian home. With Velocity’s support, we will scale faster and innovate across new categories, ensuring that WaterScience continues to set the benchmark for water solutions in India. Having already reached 2 million homes, we are excited to add another 1 million this year.”
Atul Khichariya, Co-Founder and COO Velocity, added, “We have a long-standing partnership with WaterScience, a true category creator in India’s water solutions space. Their growth trajectory and focus on innovation demonstrate a strong commitment to addressing the vast need gap in non-drinking water filtration. We are proud to have been part of their journey and look forward to supporting their next phase of expansion.”
The non-drinking water filtration segment which accounts for 95% of household consumption through bathing, washing, and cleaning activities largely remains unaddressed. With hard water affecting 70% of Indian homes and causing widespread skin, hair, and appliance damage, the market for whole-home water solutions is projected to grow at 15% CAGR through 2028, creating a significant opportunity for specialized players.
With a 70% Year-on-Year growth and strong presence across marketplaces like Amazon, Flipkart, Shopify, and more than 1,000 offline retailers, WaterScience has established itself as the one of the leading brands in non-drinking water filtration in India. The fresh capital will fuel expansion into new markets, strengthen its digital and offline presence, and power innovation for the next phase of growth.
About WaterScience
WaterScience is India’s No. 1 brand in non-drinking water filtration. Headquartered in Bengaluru, the company designs and manufactures innovative products for hard water, chlorine & other contaminants at every point of use in the home. Its vision is to become a 360-degree water solutions brand, addressing both drinking and non-drinking water needs.For more information, visit: https://www.waterscience.in/
About Velocity
Velocity is India’s leading e-commerce enablement platform, empowering digital-first businesses with fast, flexible non-dilutive capital, logistics, and AI-powered tools to scale efficiently. Founded in 2020 by IIT Bombay alumni Abhiroop Medhekar, Atul Khichariya, and Saurav Swaroop, Velocity’s mission is to accelerate the growth of India’s e-commerce ecosystem.Backed by Peter Thiel's Valar Ventures, Velocity has partnered with 4,000+ D2C and digital-first brands, disbursing over ₹1,100 crore in funding. Beyond capital, the company offers a comprehensive suite of products Shipfast for AI-driven shipping and logistics, Velocity Insights for actionable business intelligence and Vani AI, an award-winning AI-powered telecalling solution for personalized customer engagement. Some of the leading D2C brands Velocity has supported include Soulflower, Rynox Gears, NasherMiles, Hammer, Zlade, The Bear House, Off Duty, and Chumbak.
For more information, visit: https://www.velocity.in/
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