
Tata Consultancy Services has officially launched a new AI and Services Transformation Unit, signaling a deeper commitment to artificial intelligence across its global operations. According to a company memo seen by Reuters, Amit Kapur, a seasoned insider with over two decades at TCS, has been appointed to lead this newly formed unit.
Key Highlights:
- Unit Purpose: To consolidate all existing AI capabilities and accelerate innovation in domain-specific AI solutions.
- Leadership: Kapur previously headed TCS’s UK and Ireland business and will now serve as Chief AI and Services Transformation Officer, reporting to COO Aarthi Subramanian.
- Strategic Timing: This comes just weeks after TCS announced plans to cut 12,000 jobs, reflecting a broader shift in India’s $283B outsourcing industry toward AI-led efficiencies.
- Global Context: TCS is the first major Indian IT firm to create a dedicated AI business unit, following similar moves by global players like Accenture.
Why It Matters:
This isn’t just a structural change—it’s a strategic pivot. With client spending under pressure due to macroeconomic uncertainties, AI-led transformation is emerging as the key lever for growth. TCS aims to “reimagine” its investments in global Pace Ports to deliver real-world AI experiences.AI Strategy Comparison: TCS vs Global IT Leaders (2025)
| Company | AI Strategy Focus | Organizational Structure | Notable Moves | Strategic Edge |
|---|---|---|---|---|
| TCS | Services transformation via domain-specific AI | New AI & Services Transformation Unit led by Amit Kapur | Consolidating AI capabilities across Pace Ports | First Indian IT major with a dedicated AI business unit |
| Accenture | Industry-specific GenAI solutions | Embedded AI across all service lines | $3B investment in AI, 40K+ AI-skilled workforce | Deep vertical integration and client co-innovation hubs |
| Infosys | Applied AI for enterprise efficiency | Infosys Topaz platform | Focus on AI-powered automation and analytics | Strong in legacy modernization + AI |
| Wipro | AI for digital operations and cloud | Wipro ai360 ecosystem | Acquired Rizing and Capco to boost AI-led consulting | Hybrid cloud + AI integration |
| IBM | AI governance and enterprise AI | WatsonX platform + AI Ethics Board | Focus on AI trust, transparency, and model lifecycle | Pioneer in AI governance and enterprise compliance |
| Microsoft | AI-first enterprise transformation | Azure AI + Copilot across products | $13B OpenAI partnership, Copilot embedded in Office, GitHub | Massive scale, developer ecosystem, and enterprise reach |
| Amazon (AWS) | AI infrastructure and services | Bedrock + Titan models | AI-as-a-service for startups and enterprises | Dominates cloud-based AI deployment |
| Google (Alphabet) | Foundational models and AI research | DeepMind + Gemini models | AI-first across Search, Cloud, and Workspace | Leading in multimodal and frontier AI research |
Key Takeaways:
- TCS is playing catch-up in terms of scale but is ahead in formalizing AI leadership within Indian IT.
- Global firms like Microsoft, Amazon, and Google are embedding AI across product ecosystems, not just services.
- Infosys and Wipro are focusing on AI as an enabler for operational efficiency and consulting.
- IBM and Accenture are doubling down on AI governance and industry-specific deployments, which could be a blueprint for TCS’s next phase.
J
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