TCS Expands AI Partnership with Virgin Atlantic in 7-Year Digital Transformation Deal

Tata Consultancy Services (TCS) has signed a seven-year agreement with Virgin Atlantic to modernize the airline's core technology systems using Al and cloud-based solutions.

The partnership, which builds on a 20-year collaboration, will enhance pricing, seat allocation, maintenance, and customer personalization.

Virgin Atlantic aims to improve operational resilience and sustainability through TCS's proprietary platforms, including TCS Cognix and Al WisdomNext.

A key feature of this transformation is the Technology Command Centre, co-developed by TCS and Virgin Atlantic, which will provide real-time operational insights to improve decision-making and streamline operations.

Virgin Atlantic CEO Shai Weiss emphasized that this shift is "from outsourcing to innovation", with a strong focus on personalization and generative Al.

Notably, TCS has been a transformation partner to Virgin Atlantic which ferried over 5 million passengers worldwide in 2024 and connects over 30 destinations globally.

TCS has a rich history of working with global efficiency and customer experience. The company has been a strategic partner for Air France-KLM for over 30 years, helping the airline transition to a cloud-native, AI-ready data landscape. The collaboration has focused on modernizing flight operations, passenger information, aircraft maintenance, and e-commerce Platforms.

TCS has also supported Qatar Airways in automating cargo operations and enhancing digital services for passengers. The airline has benefited from AI-driven predictive maintenance and real-time analytics to improve fleet management.