That’s a landmark moment for Indian enterprise, Vardaan. According to Brand Finance’s 2025 rankings, Tata Group has become the first Indian brand to surpass $30 billion in brand value, clocking in at $31.6 billion—a 10% rise from last year.
It’s not just about the numbers either: Tata also recorded the highest Sustainability Perceptions Value at $4.3 billion, reinforcing its reputation as a responsible global player.
Infosys followed with a 15% jump to $16.3 billion, maintaining its lead in IT services, while HDFC Group surged 37% to $14.2 billion, bolstered by its merger with HDFC Ltd.
Meanwhile, Adani Group emerged as the fastest-growing brand, up a staggering 82%, and Taj Hotels retained its crown as India’s strongest brand with a Brand Strength Index of 92.2/100.
Brand Finance’s 2025 rankings rely on a robust methodology that combines financial modeling with brand perception metrics.
First, they calculate a Brand Strength Index, which measures factors like marketing investment, stakeholder equity, and overall business performance. This index is informed by large-scale global consumer surveys, giving a sense of how the brand is viewed across markets.
The core valuation technique used is the Royalty Relief Method. It estimates how much a company would pay to license its own brand if it didn’t own it—based on expected revenues, appropriate royalty rates for the sector, and a discounted cash flow model to reflect present value.
In addition to financials, the evaluation considers how much a company invests in building its brand—through advertising, partnerships, and public engagement. Consumer trust, familiarity, and overall reputation carry significant weight.
Finally, broader economic conditions are taken into account to contextualize a brand’s performance. This includes GDP trends, inflation, and sector-specific changes that might influence brand value.
Together, these layers paint a detailed picture of a brand’s financial strength and cultural relevance.
Brand valuations are calculated using a mix of financial analysis, consumer perception, and market dynamics. The three most common approaches are:
Brand Finance’s 2025 rankings rely on a robust methodology that combines financial modeling with brand perception metrics.
First, they calculate a Brand Strength Index, which measures factors like marketing investment, stakeholder equity, and overall business performance. This index is informed by large-scale global consumer surveys, giving a sense of how the brand is viewed across markets.
The core valuation technique used is the Royalty Relief Method. It estimates how much a company would pay to license its own brand if it didn’t own it—based on expected revenues, appropriate royalty rates for the sector, and a discounted cash flow model to reflect present value.
In addition to financials, the evaluation considers how much a company invests in building its brand—through advertising, partnerships, and public engagement. Consumer trust, familiarity, and overall reputation carry significant weight.
Finally, broader economic conditions are taken into account to contextualize a brand’s performance. This includes GDP trends, inflation, and sector-specific changes that might influence brand value.
Together, these layers paint a detailed picture of a brand’s financial strength and cultural relevance.
Brand valuations are calculated using a mix of financial analysis, consumer perception, and market dynamics. The three most common approaches are:
- Income Approach: Estimates the future earnings specifically attributable to the brand and discounts them to present value.
- Market Approach: Compares the brand to similar ones that have been sold or valued in the market.
- Cost Approach: Considers how much it would cost to recreate the brand from scratch, including marketing, design, and customer acquisition efforts.
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