Accenture Merges Five Business Units to Forge Reinvention Services Giant

Accenture is making a bold structural shift by merging five of its core business units—Strategy, Consulting, Song, Technology, and Operations—into a single powerhouse called "Reinvention Services". This move is designed to sharpen its focus on large-scale digital transformation projects, especially those powered by generative AI.

The new unit will be led by Manish Sharma, who becomes Accenture’s first Chief Services Officer. The reorganization, effective September 1, 2025, also brings a wave of leadership changes: John Walsh will take over as CEO of the Americas, and Rajendra Prasad will step in as Group Chief Executive of Technology and CTO.

CEO Julie Sweet framed the change as a response to clients’ growing demand for faster, more integrated value delivery amid economic volatility, geopolitical complexity, and shifting customer behaviors. The goal? To make Accenture the most AI-enabled, client-focused professional services company in the world.

Accenture will continue to manage its business through three geographic markets—the Americas, EMEA (Europe, Middle East and Africa) and Asia Pacific—and go to market by industry.

Accenture’s restructuring is a sweeping move aimed at accelerating its role as a reinvention partner in the age of generative AI.

• What’s Changing?
  • Accenture is merging its five core business units—Strategy, Consulting, Song, Technology, and Operations—into a single integrated unit called Reinvention Services.
  • This change takes effect on September 1, 2025.
• Why the Shift?
  • CEO Julie Sweet explained that clients face economic volatility, geopolitical complexity, and shifting customer behavior.
  • Clients seek faster, more integrated value delivery, especially via GenAI-powered solutions.
• Who’s Leading the Charge?
  • Manish Sharma becomes Chief Services Officer, leading the new unit.
  • John Walsh steps in as CEO of the Americas.
  • Rajendra Prasad becomes Group Chief Executive of Technology and CTO.
• How Will It Work?
  • Each of the five legacy units will retain a leader:
    • Strategy: Muqsit Ashraf
    • Consulting: Jason Dess
    • Song: Ndidi Oteh
    • Technology: Rajendra Prasad
    • Operations: (Not explicitly named yet)
  • All leaders will report to Manish Sharma for tighter integration.
• Global Structure
  • Accenture will continue to operate across three geographic markets: Americas, EMEA, and Asia Pacific.
  • It will go to market by industry verticals.

This isn’t just a reorg—it’s a strategic pivot to become the most AI-enabled, client-focused professional services company in the world.