Accenture Invests in Vū Technologies, A Virtual Studio Network for Filmmaking

Accenture Invests in Vū Technologies to Help Companies Use Virtual Production to Create New, Immersive Experiences

Vū Technologies, a virtual production company and World's first & North America’s largest network of virtual studios, has received an undisclosed amount of investment from global professional services provider Accenture, through the company’s global investment and engagement program through Accenture Ventures.

Vū helps companies create immersive, engaging experiences through a combination of real-time computer-generated imagery and live-action filming.

Vū is the latest company to join Project Spotlights initiative of Accenture Ventures, an engagement and investment program focused on working with companies that create or apply disruptive enterprise technologies.

Vū helps companies visualize and transform creative production at pace and scale. Vū also uses a proprietary generative AI workflow tool called Vū.ai that augments pre-built virtual environments and designs workflows based on image and text prompting.

The client list of Vū include Amazon, CBS Sports and Disney, among others.

Vū’s immersive studio network and technology platform are well-positioned to help meet the needs of Accenture clients seeking innovative ways to create branded film and video content.

Companies using virtual production studios can save up to 40% in travel time and transportation costs, leading to a reduced carbon footprint. Virtual production can also offer greater control of the creative process, mitigating such disruptive factors as times of day, weather conditions, and difficult-to-access locations.

The virtual studio network recently launched – Vū One, an innovative all-in-one production studio solution that removes the complexity of virtual production. Fueled by cutting-edge Virtual Studio technology, Vū One is engineered to make virtual production accessible to all. It brings an entire ecosystem of creative tools and applications, including, the company’s own generative AI workflow tool that enhances pre-built virtual environments and creates workflows based on image and text prompting.

Massive potential exists for companies to combine virtual production and state of the art technologies to create shared, immersive experiences for customers, employees, and other key stakeholders,” said David Treat, co-lead of Accenture’s Metaverse Continuum business group. “With technologies such as digital twin environment simulation, volumetric video capture and motion control robotics, Vū’s end-to-end capabilities can help our clients create powerful new experiences that attract and engage audiences.”

Accenture’s investment in Vū represents a significant milestone in our journey to democratize creative content production,” said Tim Moore, CEO of Vū. “We are excited to work with Accenture and leverage their global reach to bring the benefits of virtual production and large format simulation to their clients and partners. By combining cutting-edge technology with immersive creative techniques, we aim to empower Accenture’s clients to create engaging experiences while optimizing production costs and reducing environmental impact. This collaboration reinforces Vū’s dedication to exploring new horizons of creativity and innovation in an ever-evolving, competitive landscape.”

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