Meta (Facebook) Partners with NIESBUD, CBSE and AICTE for 3 Yrs To Upskill Students, Entrepreneurs and Startups in Digital Marketing in 7 Regional Languages

Meta, the parent of social media giant Facebook, has today exchanged 3 Letters of Intent (LoI) with NIESBUD, AICTE and CBSE, to train students, Entrepreneurs, Startups and small-businesses in Digital Marketing. 

The LoIs were inked in a launch event of 3-year partnership between Meta and Ministry of Education, Ministry Skill Development & Entrepreneurship.

The partnership dubbed as “Education to Entrepreneurship: Empowering a generation of students, educators and entrepreneurs”, was launched by Union Minister for Education and Skill Development & Entrepreneurship Mr Dharmendra Pradhan in New Delhi today.

Launched by Dharmendra Pradhan, Union Minister, the partnership with Meta is a game-changer which will take Digital Skilling to the grassroots and build capacities of India's talent pool, seamlessly connect students, youth, workforce & micro-entrepreneurs, with futuristic technologies and transform our Amrit Peedhi into new-age problem solvers and entrepreneurs.

Speaking at the event, Mr Dharmendra Pradhan said that the initiative launched today is in furtherance to Prime Minister Shri Narendra Modi’s vision of making India a skill capital of the world and empowering our Amrit Peedhi.

Meta’s partnerships with NIESBUD (National Institute for Entrepreneurship and Small Business Development), CBSE & AICTE will catalyse infinite possibilities for equipping our population with critical digital skills and empowering micro entrepreneurs and small businesses, he added.

NIESBUD is a premier organization of the Ministry of Skill Development and Entrepreneurship, engaged in training, consultancy, research and publication in order to promote entrepreneurship and Skill Development in India.

Under the partnership of Meta with NIESBUD, 5 lakh entrepreneurs will get access to digital marketing skills by Meta over the next 3 years. Budding and existing entrepreneurs will be trained in digital marketing skills using Meta platforms in 7 regional languages to begin with. Three short films were also showcased highlighting the details about the partnerships.

The entrepreneurs,through NIESBUD, will be trained with the use of Meta platforms such as Facebook, WhatsApp, and Instagram, in 7 regional languages.

Minister of State for Electronics & Information Technology and Skill Development & Entrepreneurship, Mr Rajeev Chandrasekhar, said, "Government’s focus on preparing our youth and workforce in these rapidly transforming times, to be equipped with the skills to succeed and play important roles in the evolving landscape of technology and the global economy. Digital skills, while representing skilling and entrepreneurship in the innovation ecosystem, more importantly represents a bridge between lakhs of small rural, micro and self-employed entrepreneurs, enabling them to expand, grow and succeed."

In a video message Meta President, Global Affairs, Sir Nick Clegg, thanked Shri Dharmendra Pradhan for his support in bringing the partnership together between the two most important sectors of the workforce, education and skilling. India’s talent base and rapid digital adoption make it the perfect place for us to invest in emerging technologies, he added. He looked forward to Meta’s contribution in empowering India’s students, young people and entrepreneurs, with significant focus on skill development for Indian startups and businesses, having worked closely with India during its G20 Presidency in areas such as education, job creation, skill development and user safety.


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