These startups offer solutions in the domains of driver aggregation services, jute-based accessories, hyperlocal delivery services, development of a micro electric car, wearable hearing devices and safety apparel
Initiated in November 2022, Nurture program aligns to Government’s Startup India initiative
Giving an impetus to the startup ecosystem in the East and Northeast India, Maruti Suzuki India Limited declared the names of the six startups selected under its Nurture program, conducted jointly with IIM Calcutta Innovation Park (IIMCIP). The selected startups were DriverShaab, Route2Jute, OiHelp, Hopun Innovations Pvt. Ltd., Backyard Creators Pvt. Ltd. and Salutem Ridegear. These startups extend solutions in the domains of driver aggregation services, jute-based accessories, hyperlocal delivery services, development of micro electric cars, non-surgical wearable hearing devices and safety apparel.
The startups were judged on competencies like innovation, business model, relevance to Maruti Suzuki’s business operations, leadership & team structure, and revenue model. The six selected startups will now undertake a paid Proof-of-Concept to assess the viability of their proposed business solutions in a real-world scenario. They were also presented with a cash reward of Rs. 50,000 each and secured further mentorship opportunities under Maruti Suzuki’s innovation programs. The Grand Idea Hunt finale took place in the presence of senior leadership of Maruti Suzuki and IIM Calcutta.
| Sno | Startup | Business Description |
| 1. | DriverShaab | Next generation agile driver aggregation platform |
| 2. | Route2Jute | Revival of jute industries and social entrepreneurship- Jute-based sustainable accessories and fashion apparels, made by prisoners |
| 3. | OiHelp | Robust last mile hyperlocal delivery service and logistics- pick up and drop service as well as ride hailing |
| 4. | Hopun Innovations Pvt Ltd | Building a 2-seater micro electric car for intracity travel for private as well as commercial use |
| 5. | Backyard Creators Pvt Ltd | Impulse- World?s first non-surgical wearable hearing device for individuals with congenital hearing loss |
| 6. | Salutem Ridegear | Manufacture of safety apparels for two-wheeler riders, defence personnel and agricultural safety gear |
Aiming to augment the startHhup ecosystem across the country through co-creating solutions relevant to the automobile industry, Maruti Suzuki has undertaken multiple initiatives. The Company collaborates with startups across level of maturity:
- Incubation program is targeted towards startups that are in the ideation to proof-of-concept stage
- Nurture program extends mentorship opportunities and an enabling growth environment to early-stage startups from the East and Northeast region to shape their ideas to reach a viable product stage
- Mobility & Automobile Innovation Lab (MAIL) engages technology-based startups that are at the budding stage
- Mobility Challenge focuses on growth-stage startups
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