China's Largest City To Generate $6.9 Billion By Infusing Tourism with Metaverse and Immersive Experience

China’s largest city and the country’s financial capital — Shanghai, has recently released a plan to build out its culture and tourism metaverse projects into an industry generating an annual revenue of 50 billion yuan (US$6.9 billion) by the end of 2025.

Last year in July, Shanghai named metaverse technology as one of three “new tracks” in its economic development, along with intelligent terminals and low-carbon industries.

Shanghai plans to launch around three dozen metaverse projects in two years, leveraging web3 technology to promote tourism and cultural activities.

In a release it said – In order to thoroughly implement the "Shanghai City's Action Plan for Cultivating "Metaverse" New Competitions (2022-2025)", this plan is specially formulated to better stimulate the vitality of innovation, and help the main body of the cultural and tourism industry enter the new track of the Metaverse.

According to the plan by the city’s municipal administration of culture and tourism, Shanghai aims to build 30 culture and tourism metaverse projects by the end of 2025 to focus on what it calls smart tourism, as well as virtual performances, digital artwork, and others.

The metaverse technology will be integrated into the Shanghai’s real-world tourist attractions, enabling visitors to interact with the sites through augmented reality and have avatars as tourist guides.

As part of the plan, museums, art galleries, and commercial blocks in Shanghai city will be encouraged to apply virtual reality technologies such as Xtended Reality (XR), autostereoscopy, holographic projection, and smart sensing equipment to present immersive cultural and tourism experiences for visitors.

In addition to these, interactive tour routes featuring a mixture of virtual and real-life elements will be developed at historical conservation zones and blocks, the waterfront of the Suzhou Creek and Huangpu River, and smart tour guide services.

The city authorities will also promote the construction of AIoT (Artificial Intelligence Internet of Things) infrastructure in digital cultural venues, digital scenic spots, and digital hotels, and promote the deployment of intelligent vision, infrared and other sensing terminals.

By 2025, the brand of "Cultural Tourism Yuan Universe" in Shanghai will be launched initially, the level of development will be in the forefront of the country, the industrial scale will exceed 50 billion yuan, and 2-3 new content creation industry cluster development zones will be formed.

In order to accomplish all these infrastructure resources will be needed, and for the same Shanghai city authorities will encourage the deployment of new computing platforms with spatial computing and real-time cloud rendering capabilities, combined with high-speed networks to achieve ultra-low latency in the entire process of spatial recognition, content generation, rendering, interaction, and transmission, and build an on-demand cloud computing capability system for cultural tourism.

Construction of edge computing capabilities in public libraries, cultural centers, museums, Meihe Museum, scenic spots, hotels and other cultural and tourism venues will also be promoted by the authorities.

Several other Chinese cities and provinces, including Nanjing, Zhengzhou, and Hangzhou, have also released plans or policies this year for metaverse developments.

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