Proptech Firm Strata Clocks 2X Rise in Women Investors Reaching 45% of Its Total Customer Base

Earlier anticipated to be a five-year programme, the aim was achieved in just one year since its launch

Committed to creating an inclusive investment atmosphere, Strata, India's leading proptech enabling fractional ownership in commercial real estate, marked a 2X growth in the number of women investors within a year of slashing the minimum investment ticket size for women. It now has 45% women investors of its total investor base.

Last year, during the occasion of International Women’s Day, Strata launched an initiative to encourage women take active role in their investment decisions. As a part of this initiative, Strata reduced its minimum investment ticket size by 40% from INR25 lakh to INR 15 lakh for women investing on its platform. The initiative was envisaged as a five-year programme, however, the aim of increasing women investor participation in fractional ownership of commercial real estate, has been achieved in less than a years’ time. While commemorating the investment spirit and financial empowerment of women, the initiative has also been instrumental in driving awareness among investors to explore new-age alternative investment avenues.

Strata's Co-founder & COO Priyanka Rathore said, "Promoting an inclusive investment environment has always been Strata's core principle, and we are thrilled to receive such a warm response from our women investors. We applaud the courage and effort for taking a step out of their comfort zone and taking charge of their financial health.

Comprising half of the economy's population, we must focus on and create an equal podium for women investors. As a women entrepreneur, I am responsible for making efforts in this direction. Strata is committed to further curating innovative products and investment opportunities to create a more engaging and nurturing investment ecosystem for women."

Strata, as one of the leading players in this segment, is actively working to create full awareness about the first-hand participation of women in building and nurturing their financial health. Strata have constantly been raising investment awareness through different mediums to foster the sentiment of boosting India's alternative investment spectrum.

About Strata Property Management

Strata is a tech-enabled real estate investment platform that allows investors to own and sell fractions of pre-leased, Grade-A commercial properties like office spaces, warehouses, industrial assets, etc. With more than 900+ Cr in AUM, over 50,000 members, and 3000 investors, it is India's leading platform for fractional ownership in commercial real estate. It is funded by marquee investors, Kotak Investment Advisors, Gruhas Proptech, Elevation Capital, Mayfield India, and others.

Sourcing Commercial Real Estate and offering it on an easy-to-use online platform, Strata aims to democratize CRE, making it accessible for a much larger investor base, as well as bringing transparency and simplicity to CRE investments with its data-driven asset selection and single window platform to invest in assets across the nation.


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