The company will utilise funds raised to expand the geographical footprint of both its brands - DesignCafe and Qarpentri, across the country.
Bengaluru-based home interior solutions brand DesignCafe has raised a follow-on Series B round of funding of Rs 40 crore, led by marquee private equity fund WestBridge Capital, Mirabilis Investment Trust along with venture debt fund Alteria Capital.
Existing investors Sixth Sense Ventures as well as DesignCafe’s founders Shezaan Bhojani and Gita Ramanan also participated in this round.
"This round is an affirmation of the many decisions we have made to build a profitable and scalable business in the home interior and decor segment. In the last year, we have made significant progress towards profitability. Our margins have increased significantly and we are operationally profitable across all cities” Shezaan Bhojani, Co-founder and CEO, DesignCafe said.
“This round will help us take both our brands to newer markets across India, as we continue to deliver 60-70% CAGR growth annually. More importantly, with improving EBITDA numbers we expect to soon be profitable, it is with great confidence that we as founders also decided to re-invest in the company at this stage,” he added.
DesignCafe launched in 2015, with a mission to democratise great home interior design and provide a hassle-free and affordable experience to Indian homeowners. The company is currently operational in ten Indian cities and is rapidly expanding.
"We are very excited about expanding Designcafe and our new brand Qarpentri across India, Qarpentri is truly a differentiated offering: it is not only India’s FASTEST Home interior brand with a 15-DAY DELIVERY GUARANTEE, but also India’s MOST AFFORDABLE, with Kitchens starting at just Rs. 49,990/- and a 2BHK home in under Rs. 2 lakhs. In just 6 months since launch, we have become market leaders in this category with over 4x growth and are profitable to boot, ” said Gita Ramanan, co-founder and CEO, DesignCafe.
“With the continued support of our existing investors and interest from new partners combined with the hard work and passion of the team at DesignCafe, we have been able to take our offering across India to over 10,000 homeowners, " she commented.
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About Qarpentri
Qarpentri was founded by DesignCafe in 2022 to deliver to first-time, value-conscious homeowners, the true potential of designing and delivering modular home interior solutions, thereby creating a new standard for home interior solutions in the country. With the launch of Qarpentri, India gets its first direct-to-consumer (D2C), made-to-measure home interior brand that aims to provide quality home interiors for all, at revolutionary, factory to consumer (F2C) prices. Qarpentri is leading the way in simplifying the home interior business with three core offerings: 15-Day Delivery, a 5-Year Warranty, and Unbeatable Prices (25% lower than the local contractor). Qarpentri achieves this feat by taking advantage of the expertise in design and production of its parent company DesignCafe, while removing the intermediaries. As a result, the brand offers its home interior products at prices that are 25% lower than those of traditional contractors. Qarpentri currently operates ten stores in Bangalore, and 1 each in Hyderabad and Pune, and will soon expand to Chennai, and Mumbai, with additional availability at all of DesignCafe's 15 experience centres, including those in Mysore and Coimbatore. Qarpentri's pilot phase has already delivered more than 200 homes to happy homeowners.
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