Pluckk Becomes India’s 1st Certified ‘Plastic Neutral Brand’ in Fruits & Vegetable (FnV) Space

Resolves to collect 6,000 kgs of plastic waste from getting into landfills & oceans

Pluckk - an environment friendly food-tech venture today announced being certified as a Plastic Neutral Brand. Pluckk which is one of the fastest growing D2C brands in the Fruits & Vegetables (FnV) category, will now recycle more plastic than it consumes thereby becoming the first Indian company in FnV space to receive this certification.

This commitment towards being plastic positive – is endorsed by ReCircle, which is a resource recovery enterprise working towards a sustainable future, preventing resources from entering landfills and ocean by recycling, repurposing and reusing and directing them back into the economy with a vision of ethical circularity.

Commenting on the certification Pratik Gupta, CEO, Pluckk said, “Of the seven billion tonnes of plastic waste that is generated globally, only 10% gets recycled. This leaves a huge scope for companies to act responsibly and work towards bridging that gap. We at Pluckk are delighted to be the 1st F&V brand to be certified as “Plastic Neutral”. With this move, we aim to recycle much more plastic than we consume for our daily packaging. We are keenly aware of the plastic distributed with orders and want to adopt a 360-degree plan to reduce our plastic consumption in our endeavour to protect the environment.”

“ReCircle is happy to announce that Pluckk, a nature-conscious brand has joined our fight against plastic waste, and they will help us to divert it from going into landfills and oceans. So let’s collaborate and ‘Pluckk’ out waste from nature,” said Rahul Nainani, Co-founder and CEO, ReCircle.

Pluckk’s Plastic-Return initiative, also allows customers to return the plastic packaging of their orders during the delivery of their next order. Furthermore, customers in Mumbai can also organise pick-ups of plastic waste using ReCircle’s Plastic Collection facilities.

Taking this association with ReCircle one step further, Pluckk aims to collect 6000 kgs of plastic waste from getting into landfills, oceans & dumping grounds. The company is also looking at more innovative solutions to go plastic-free.

Being one of the fastest growing D2C brands in the Fruits & Vegetables (FnV) category with a wide range of 250+ products of essentials, exotics and pan ready meal kits, Pluckk becomes the first Indian company in the Fruits & Vegetables (FnV) space to receive this certification.

The Pluckk app recently crossed over 100K customers with a strong network of 1000+ farmers. It provides customers with highest quality - safe, hygienic, ozone washed, traceable, ethically grown farm to fork fresh food options in formats which address their lifestyle needs.

About Pluckk

Pluckk is a B2C fresh produce food tech supply chain platform founded in July 2021. Co-founded by Pratik Gupta and seed-funded by Exponentia Ventures (EV) with current operations in Bangalore & Mumbai. It is the first of its kind digital lifestyle-oriented fresh food brand in Fruits and Vegetables (F&V) space. Pluckk provides a platform to facilitate the ‘farm-to-table’ concept. It offers a large variety of special selections of gourmet fruits and vegetables directly to end consumers, doing away with mediators. The platform has already on boarded 1000 plus farmers across Mumbai and Bengaluru.

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