Shark Tank India: A Recap of Innovations that Made A Mark in Season 1

Shark Tank India is soon to be back with a brand new edition, promising to showcase some brilliant innovations and startups, driven by firebrand entrepreneurs. While the second season of the show is currently grabbing headlines for its new entrant as a Shark, we thought of going for a recap of the innovations that actually stole the show in the first edition of the show. From world’s fastest cooking device to an intelligent skincare brand. 

Here are the startups that made a mark during Shark Tank India Season 1.


Sanandan Sudhir, an engineer and an inventor, presented a cooking device that combines induction, flame and microwave cooking and claims to be the world’s fastest cooking device. It results in saving 70% of cooking time and 50% energy.

This month, On2Cook raised seed funding of INR 17 crore led by angel investor Dr Mayur Desai, who infused the first tranche of Rs 16 crore for 16% equity, reaffirming the startup’s valuation at INR 100 crore. 

In On2Cook food cooking device, food retains water soluble nutrients and preserves colour, texture and consistency. It can be connected to a smart device to automate and control the cooking process. Apt for domestic as well as commercial kitchens, the innovation not just carved a new product category, but managed to impress all the Sharks as well as the viewers alike.

Jugaadu Kamlesh

Kamlesh Nanasaheb Ghumare or Jugaadu Kamlesh, as he is known, made a very filmy pitch and had all the sharks smiling throughout. Kamlesh had devised an indigenous pesticide trolley spray for farmers that can be used to spray pesticide in the farms.

Peyush Bansal was so impressed with the plan that he gave Rs 10 lakh in finance for 40 percent equity and a no interest loan of Rs 20 lakhs. His presentation is often hailed as the pitch of the season.


Thinkerbell Labs has devised Annie, a specially designed device for visually challenged children that helps them to self-learn to read and write Braille and become independent.

The demonstrator, Prathamesh Sinha displayed the use of the product and the demand for the product has been rising ever since they were showcased on the show. Peyush Bansal, Namita Thapar and Anupam Mittal offered Rs 1.05 crores for 3 percent equity.

Twee in One

Niti Singhal’s brand Twee in One is all about reversible and convertible clothing that can work as different dresses. It saves packing space, saves money as one is getting two dresses at the cost of one and is also sustainable. Her range of clothing is available for men, women and children. Though the sharks did not invest in the idea, the public lapped it up.


Kanika Talwar and her husband founded CosIQ, an intelligent skincare company. This high-performance skin care range uses effective clinical technologies and focusses on clean ingredients, functional actives, and pH levels to make skincare products that will surely benefit the users.

The packaging and quality of the products were appreciated by the sharks and Vineeta Singh and Anupam Mittal invested Rs 50 lakhs for a 25% equity stake.

Shark Tank India gave these start-ups the much needed recognition they were looking for. It became the perfect opportunity for branding and marketing and many companies gained mileage due to the public attention.

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