B2B SaaS Startup ElevateHQ Raises $1.1 Mn to Automate Sales Commissions
(L-R) Apoorv Singh, Co-founder & CEO, ElevateHQ & Kartik Arora, Co-founder & CTO, ElevateHQ

1000s of sales reps across 15+ countries rely on ElevateHQ for accurate, real-time commissions.

In an increasingly remote workplace, ElevateHQ aims to redefine how salespeople are incentivized and motivated India & Singapore-based business-to-business Software-as-a-Service (SaaS) startup.

ElevateHQ has raised $1.1 Million in a pre-seed funding round led by Leo Capital. This round also included participation from Veda.VC, PointOne Capital and 100X Entrepreneurs. The latest round of funding will be deployed towards the acquisition of talent, strengthening the product further, and making further inroads in North America.

Founded in 2021 by Apoorv Singh, an INSEAD alumnus and former sales leader at Capillary & Mercer-Mettl, and Kartik Arora, former engineering leader at Skyscanner & Milkbasket; ElevateHQ helps companies motivate their sales teams and drive performance through its Sales Commission Automation platform.

Commenting on the Company’s vision, Apoorv Singh, Co-founder & CEO, ElevateHQ said, “In a world where everything is about instant gratification, sales commissions are no exception. We are reimagining the way companies use sales incentives and commissions to motivate their employees. Our product eliminates the grunt work, ambiguity and errors associated with manual commission calculation, and allows businesses to use incentives as a sales enabler, rather than a chore. Our goal is simple, we want to normalize transparent, real-time commissions for sales teams”.

Speaking on their investment in ElevateHQ, Dinesh Singh, Partner, Leo Capital said, “Sales enablement tools are becoming increasingly popular around the world, and sales commissions are becoming an essential component of this stack. ElevateHQ, we believe, is uniquely positioned to serve global customers, and will become the go-to tool for sales operations and enablement teams. We are extremely excited to back them in this journey.”

During the first phase of growth, ElevateHQ focused on serving diverse customers so the product could mature over a wide range of commission plans, team sizes and structures. “Today, you can automate any commission rule under the Sun using our no-code commission builder,” said Apoorv. Over the next year, ElevateHQ plans to capitalize on this strength and increase its customer base 10X.

The platform already has dozens of customers across the USA, Europe, and Asia, and automated sales commissions across diverse industries including insurance, pharma, education, services, and SaaS. Some of ElevateHQ’s customers include Airmeet, Edgepetrol, Mercer-Mettl, LeverageEdu, Vymo, FreshConsulting, Horangi, and ESCO.

About ElevateHQ

ElevateHQ is a business-to-business Software-as-a-Service (SaaS) company that is reimagining how businesses use sales incentives to motivate their employees. The product eliminates the grunt work & errors associated with manual sales incentive calculation. It allows sales teams to see exactly how much they are earning, and how they can earn more - all in real time.


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