Agri-fintech Startup Hesa to Provide Financial Solutions to Over 60k Hesaathis Across 30,000 Villages in 2022

The financial services provided also increases the productivity of farmers - as it reduces the time to travel to another village as most of the remote villages do not have a bank account so through Hesa this is being eliminated

Hyderabad - based Agri-Fintech startup Hesa, announced that it aims to provide financial solutions to over 60K Hesaathi’s across 30,000 villages in tier 2 and 3 cities. The feature will provide ease of transitions such as bill payments, opening an account to withdraw money, small needs like mobile recharge, bus ticket booking, opening DEMAT accounts, opening a fixed deposit account and electricity bills etc to rural India. With this, the app works towards bridging the gap between the financial services providers with their last-mile target consumers using a phygital approach. It expands and empowers businesses to ride the rural value chain for buying and selling leveraging our technology and human capabilities.

With this, the app aims to solve financial challenges and accessibility in remote rural locations and enable the technology for both customers and the brands from buying, selling, promoting, and delivering. It is currently accessible in Telangana, Andhra Pradesh and Karnataka and will soon expand its operations into five additional states of India starting with Maharashtra in the next quarter.

The financial services provided also increases the productivity of farmers - as it reduces the time to travel to another village as most of the remote villages do not have a bank account so through Hesa this is being eliminated. This applies to all who are doing different business in the rural market. The app works towards bridging the gap between the financial services providers with their last-mile target consumers using a phygital approach. It expands and empowers businesses to ride the rural value chain for buying and selling, leveraging our technology and human capabilities.

Rishabh Shah, Chief Strategy Officer & Head-Fintech, Hesa said, “We are in an era where the rate of fintech adoption is immense as there is an exponential increase in the rate of smartphone penetration in India. Mobile payments have been a joy for customers in urban and rural India. With our services, we want to empower rural India in a way that they are owners of their own business and still at the same time they are associated with us so they have employment options. Currently, the platform has over 15 Lakh transactions a month and we aim at having more than 30 Lakh transactions by the end of 2022.”

The vision of the company is to provide not only employment opportunities but to provide all kinds of services which are easily available if you are living in a metropolitan city becoming the one stop destination for rural India. This will also develop these markets in a way that people now do not have to come to big cities to find job opportunities, people can easily sustain themselves in rural India as well with proper job facilities.

Hesa is a unified social, digital and physical (phygital) commerce platform enabling digital transactions of products and services in rural India. Headquartered in Telangana, Hesa with integrated B2B marketplace is enabling buying and selling of various services and products with an almost ‘doorstep access’ with a network of 30,000 village network entrepreneurs serving more than 700,000 customers in a short span of one year. Hesa has partnered with more than 65+ brands, this unique model is a win-win initiative for both entrepreneurs and startups.
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