AyuRythm Raises Seed Funding in an Oversubscribed Round From IAN, Others

The Bangalore-based company will be utilizing the funds to strengthen and expand the in-house teams and attract more usersAyuRythm co-founders Abhilesh Gupta, Ramanath Padmanabham and Sandeep Acharya.

AyuRythm, a personalized holistic wellness platform, has raised an undisclosed amount in an oversubscribed seed funding round led by Indian Angel Network (IAN). Registered in 2016, the Bangalore-based startup started its operations in 2018. It digitally connects users to the age-old Indian wisdom of Ayurveda and yoga. The company aims to utilize the freshly raised funds for technology enhancement and increase its user base by providing real-time health assessment and wellness recommendations via smartphones. The startup will also focus on strategic collaboration with other brands and its expansion and distribution plans.

AyuRythm aims to attract a total of 1.5 mn users of their app by the next 1 year, integrate cutting-edge digital pulse analysis, and provide wellness solutions to the users on their mobile phones.

Funds from the fresh investment round will be used to enhance AyuRythm’s workforce marketing & sales operations. It also aims to generate new employment opportunities for developers, engineers, and e-commerce architects.

AyuRythm provides solutions based on the teachings of Ayurveda, yoga, meditation, and breathing exercises with personalized diet charts and nutrition plans to achieve optimal health and lifestyle. Co-founded by Abhilesh Gupta, Sandeep Acharya, and Ramanath Padmanabham, the company caters to the age group between 18 and 55 years. The app has received a tremendous response and has already crossed the 700K-download mark.

The company’s goal is to emerge as a one-stop digital platform for the users to track and assess their mind-body-metabolic index on a mobile device and receive a customized recommendation through Nadi-Pariksha (pulse analysis).

Speaking about the funding, Ramanath Padmanabhan, Director & Co-Founder, AyuRythm, said, “The global pandemic has made people more health-conscious. Our vision is to attain a rhythmic balance in busy work lives, especially during these uncertain times. We at AyuRythm believe that the time-tested principles and practices of Ayurveda can be made easy to access in real-time for users, tuned to their modern customized needs, and will make a huge difference in their lives. We are now well-positioned to expand our technological capabilities and strengthen our workforce. After this association, we intend to hire AI/ML engineers, Android & iOS developers, and growth hackers.”

Sri Prakash, Lead Investor, IAN said, "AyuRythm has an immense growth opportunity because of the gaining popularity of Ayurveda and Yoga. It is built on filling the digital shortcomings of this sector, and the team has tapped right into the potential - to bring an alternate personalized wellness platform to the fingertips of people."

Speaking on the investment, Padmaja Ruparel, Co-founder, IAN, said, “AyuRythm is a revolution in the health and wellness sector. For holistic wellness, it’s a great blend of modern technologies with the ancient science of health assessment and care. We are glad to invest in a company that connects the users to the age-old Indian wisdom of Ayurveda and yoga. We look forward to being a part of their journey."

In addition, the round also saw participation from SucSeed and other marquee angel investors. AyuRythm which has been a part of Apple Design accelerator, and Google & MeiTy Startup Hub’s Appscale Academy Class of 2022, featured on Shark Tank India recently, and raised INR 75 lakhs.

Indian Angel Network is India’s first and world’s largest business angel network with close to 500 members across the world, comprising the who’s who of successful entrepreneurs and dynamic CEOs. With investors from 12 countries, IAN’s presence spans 7 locations, which includes cities in India and the UK. The network is sector agnostic and has funded start-ups across 19 sectors in India and 7 other countries growing global footprint companies. With an excellent track record, IAN has been giving excellent cash exits year-on-year to its investor members, for the last 12 years. Some of its marquee investee companies include Druva, Spinny, Box8, Uniphore, WOW Momos, Consure, Fareye, NOCCARC, Propelld, Skit.ai amongst many others.

IAN Fund, an INR 375 crore VC fund is a uniquely differentiated seed/early stage Fund that aims to transform India’s entrepreneurial landscape. The fund invests in innovative companies in sectors including healthcare and medical devices, VR, AI, software as a service, marketplaces, fin-tech, big data, artificial intelligence, agritech, and hardware.

With this, IAN has created the single largest platform for seed and early-stage investing, enabling entrepreneurs to raise from Rs. 25 lakhs to Rs. 50 crores.

AyuRythm is a personalized holistic wellness digital app based on Ayurvedic principles. Combining the old Indian wisdom of Ayurveda and yoga, the Bangalore-based startup provides an affordable, instantaneous, complete, personalized wellness solution to users by integrating cutting-edge digital pulse analysis into mobile phones. Based on the tests, the application makes personalized recommendations on ideal yoga, pranayama, food, spa, and herbal. The solution comes integrated with a marketplace where users have a choice to purchase products and services to further their wellness goals.

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