Bebe Burp, a Surat-based baby food provider, announced that it had raised a $280,000 seed round. The investment was led by Lead Angels and Lets Venture. Other prominent investors include Mapro Foods Private Limited, Ivy Growth Associates, Shreeji Brothers, Dholakia Ventures, Jaydeep Deshpande, Navika ventures LLP, Mandar Pramod Dixit, Dr Vikas Gupta, Preetam Goswami, Raghupati Rao, and Sumit Malhotra.
In their official statement, Bebe Burp said that it plans to utilise the funds primarily to pursue strategic opportunities and develop new commercial relationships. The company also plans to invest more in developing new marketing strategies. Subsequently, funds will support the expansion of the existing product line that includes porridge mixes, snacks and puffs for babies.
Shruti Tibrewal, co-founder of Bebe Burp, said, “It has always been our goal to provide healthy alternatives of baby food to mothers. We are excited about the recent round of investments that has demonstrated the investment community's confidence in Bebe Burp.”
Bebe Burp, which combines grandma’s traditional touch with its expertise to provide tasty and healthy food for babies, has a growing customer base of over 60,000 mothers. With this fresh investment, the company will focus on extensive marketing and business development for creating brand awareness. The remaining funds would be utilised for administrative purposes, technological development, and product line expansion. Apart from business development, the company also plans to hire new talent to expand their in-house team to help achieve the long-term goals of the company.
Founded in 2018 by Shruti Tibrewal, Bharat Tibrewal and Chirag Gupta, Bebe Burp maintains that they are “the best team to solve the dietary needs of your little ones.”
Chirag Gupta has proved to be an expert in Operations and Logistics; Shruti Tibrewal, a PGDBA, handles production and vendor management, while Bharat Tibrewal is a serial entrepreneur who manages operations and sales at Bebe Burp.
Ninad Karpe, partner at 100X.VC, said "At 100X, we are delighted that the follow-on funding received by Bebe Burp has validated the confidence reposed by us as the first institutional investor in the startup. We truly believe that there is tremendous potential for rapid revenue growth for Bebe Burp and become a leader in their space."
Dravya Dholakia, founder of Dholakia Ventures said, “BebeBurp provides a range of healthy baby food products that are healthy and preservative-free. They have given a fresh concept to traditional recipes prepared by grandmas that were highly nutritive. As moms tend to look for healthy alternatives for their babies, the current market does not provide many options. Bebe Burp can be termed as their ray of hope.”
Bebe Burp has recently launched its products with new packaging and improved taste in line with their strategy.
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