Rhiti Group, one of India's fastest-growing conglomerates across sectors forays into AgriTech in collaboration with EST Global Inc., a leading FinTech company based in the Boston Cambridge MIT ecosystem working towards investing in fintech solutions and bringing financial inclusion for all through their new venture EST Rural Tech Pvt Ltd. 

This new venture will act as a new preamble of rural development and has been forged with a vision to transform India’s overall rural economy satisfying the various principles of SDG, ESG, and Circular Economy,

EST Rural Tech Pvt Ltd will strive to develop islands of economies with rural eco centers. These will interact with each other and further integrate themselves to create a decentralized rural ecosystem, helping to ensure the growth of India's rural economy. Its vision will be to address all the major issues that the farmers face during pre-farming, farming and post-farming phase. The platform will also offer multiple opportunities to the rural population employed with various ancillary services in the rural economy beyond agriculture like small scale artisans and service providers.

Speaking on the collaboration Mr Arun Pandey, Founder Rhiti Group and Co-Chairman, EST Rural Tech Pvt Ltd said “With seamless communication, data management and effective integration of cutting-edge technologies like AI, ML, IoT, Virtual Reality, Drone technology etc, we can transform India's agricultural sector and subsequently change the lives of our farmers. It is the time for us to realize the true potential of these new age technologies and use them for the betterment of our rural sector”

Dr Sindhu Bhaskar, Founder EST Group and Co-Chairman, EST Rural Tech Pvt Ltd, commented “Industry 4.0 has given a definite fillip to Agriculture. Just like every other sector, Technology has a major role to play in ensuring the growth of Agricultural sector in India. Agritech has the potential to substantially scale-up the autonomous and growing rural economy, rural capital and rural wealth improving the overall productivity. This not only helps in ensuring the financial and social mobility but also contributing to the national economy of the country.”

EST Rural Tech Pvt Ltd will provide all the pre and post-harvest support to the rural community with AI, ML, IoT, Drone and Blockchain technology-based services, Crop Insurance, micro-lending and Rural E-commerce all under one umbrella so that a perfectly aligned rural ecosystem gets created. This amalgamation of technology and agricultural science within the matrix of rural economy will help farmers in making farming profitable. A reasonable, rational platform will always stand up to remove the blocks of the hinterland economy.

EST Rural Tech Pvt Ltd is launching this unique project of Globalagri.in (https://www.globalagri.com/) throughout India. Mr. Pandey and Dr Sindhu both stated that it is a humble project with noble intentions and widespread economic reach and impact.

About Rhiti Group

Founded by Arun Pandey in 2007, Rhiti Group has evolved as India’s fastest growing conglomerate in the world of sports marketing, celebrity & talent management and films & entertainment. It’s a fully integrated sports marketing and management company offering athlete representation, sports asset management &marketing, event management, media rights distribution, sponsorship, and consultancy services. 

The company represents a host of professional athletes, including MS Dhoni, Bhuvneshwar Kumar and Kedar Jadhav. SEVEN by MS Dhoni is the global sportswear brand, which offers active lifestyle products in the market under the ‘SEVEN by MS Dhoni’ brand. Rhiti Group has varied brands (DR Cricket 7; Fit7; Inspired entertainment, Ranchi Rays, Chennalyin F.C.; SEVEN a brand by MS Dhoni - retailing arm of the company; Bike Festival of India) under its umbrella. It is headquartered in New Delhi and has regional offices in Mumbai, London, New York, Dubai and Singapore.


About EST Global Inc.

EST Global Inc. is an enterprise based in the Boston Cambridge MIT eco system, incorporated and operating from Cambridge Innovation Center, Cambridge, USA. It is working on initiatives in transforming the financial ecosystem through digital evolution, fintech revolution, and financial inclusion. It is also very active now towards impacting most of the world’s population in the rural and farming sector, with an initial beginning in India where two-thirds of India’s population needs intervention. 

EST Group is firmly set towards the goal of borderless banking, a banking ecosystem that transcends the boundaries of currency exchange, and roadblocks like identity verification and re-verification. This vision is possible by unleashing emerging technology's potential, understanding countries' problems, investing in alliances and partners to complement the ecosystem while adopting SDG goals, ESG principles and Circular economy.


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