Aims to use the funds for expansion across Tier 1 and Tier 2 cities in India

Technology enabled cloud manufacturing platform for Interior design companies ‘Prolance’ today announced that it has raised ₹4 Crore in a Pre-Series A round, from a clutch of investors, including Srini Anumolu, Cofounder of GrowthStory; Karthik Bhat, Founder of Force Ventures; and Tarun Matta, Founder of IIMJobs.

Prolance is helping interior design companies and freelancers with their automation platform by becoming their complete back end support system for material supply and manufacturing. The startup is already working with clients like Godrej Interio, Spacewood, Landmark and SquareYards, and additionally counts more than 500 smaller interior firms as its clients. It caters to interior designers, contractors, suppliers and processing factories.

Prolance is headquartered in Bangalore and has a strong presence in Hyderabad and Chennai in addition to Bangalore. It aims to utilize this investment for expansion into more cities across India with a mission to make the interior design projects execution simple, accurate and effortless.

Rama Harinath K, Cofounder and CEO of Prolance said, “Our cloud manufacturing and procurement platform brings all the stakeholders of the interiors ecosystem on one platform driving efficiencies for all stakeholders. The whole platform’s value proposition is underscored by the tremendous response we have received from our clients and users. Today, we are delighted to receive the backing of Karthik, Srini, and Tarun at this early stage in our journey of building and scaling Prolance. With this investment, we are now ready to execute the next stage of our growth and expansion strategy and reach more cities."

Prolance was founded in 2020 by five industry veterans: Rama Harinath K (Cofounder of HomeLane and MyHomeSpeaks), Vivek Parasuram (Cofounder of and Bello Interiors), Raghunath Gururajan, Jaisimha Sathyanarayana, and Manoj K (all three are cofounders of DeltaCADD solutions).

Tarun Matta says, “Prolance’s founding team has outstanding credentials and expertise in the interior design and automation space and their stellar growth in such a short span of time is a clear indication that they have the potential to fundamentally transform how the interiors design market operates. I am excited to partner with them and get a ringside view to their growth in the coming quarters and years.”

Prolance’s automation platform promises to save up to 20% in project costs and reduce project delivery timelines by as much as 40%. It eliminates errors, cost escalations and ensures predictability for everyone in the interior business. It automates the complete back-end process for the interior design companies or independent designers and helps all the stakeholders involved in the execution process.

Karthik Bhat says, “Interior industry is fragmented with very few common platforms that bring together all the stakeholders. I am impressed by the technology enabled cloud manufacturing capabilities of Prolance’s platform. It automates and optimizes complex processes, in turn ensuring much greater efficiency in completing interior design projects. I believe Prolance is in a unique position to completely alter the dynamics of what is a huge market for interior designs through automation and am excited to partner with them.”.

The Prolance platform has been used to execute over 5,000 projects so far. Further, the Prolance marketplace for procurement of raw as well as finished components has onboarded over 100 brands. More than a dozen factories are completely integrated with the platform enabling cloud manufacturing for their partners.

About Prolance:

Prolance is a B2B technology enabled cloud manufacturing platform for interior designers. It caters to interior designers and design firms, architects, contractors, materials suppliers and processing factories, with a mission to make the interior design projects execution simple, accurate and effortless at every stage –from design to manufacturing and installation.

Prolance’s automation platform promises to save up to 20% in project costs and reduce project delivery timelines by as much as 40%.Godrej Interio, Spacewood, Landmark, SquareYards, L&Y and Zen Inc. are some of the clients already using the Prolance platform.


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