Partnership aims to deliver Deep Connected Vehicle Solutions in the Indian and ASEAN markets

Pricol Limited (BSE: 540293; NSE: PRICOLLTD), one of India’s leading automotive technology companies, today announced a strategic technology partnership with Sibros Technologies, Inc., a California based award winning company providing Over-the-Air (OTA) connected vehicle software systems for OEMs worldwide, to deliver Deep Connected Vehicle Solutions in the Indian and ASEAN markets.

Sibros’ connected all-in-one platform will complement Pricol’s suite of products on Driver Information Systems (DIS) and Telematics to offer end-to-end solutions to the OEMs. Also the cloud based platform of Sibros combined with the next generation products of Pricol will enable features such as OTA software and firmware updates, vehicle data insights for analytics, diagnostics and troubleshooting for the OEMs to make the best use of the connected solutions.

Commenting on the partnership, Mr. Vikram Mohan, Managing Director, Pricol Limited said, “Connectivity and innovative mobility services are critical components of our strategy to enable software-powered products and solutions for our customers. We believe that the next generation of connected vehicles will be software and data-intensive, and will require a comprehensive suite of cloud and in-vehicle software to introduce new features and keep them updated to maximise performance, efficiency, safety and security. In Sibros, we have found an ideal partner who brings the best of Connected Vehicle suite of solutions with a global perspective.”

“We are excited to join forces with Pricol in complementing their Driver Information Systems and Telematics products to offer end to end solutions to the OEMs. Pricol is a very strong player in the Indian market, and we intend to bring together complementary products, strong domain expertise, cutting edge technologies and qualified teams to create deep connected vehicle solutions,” says Mr. Hemant Sikaria, CEO & Co-Founder, Sibros Technologies, Inc.

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The Sibros Deep Connected Platform (DCP) is a vertically integrated vehicle-to-cloud system combining market leading embedded firmware and SaaS applications that enable 3 core pillars for connected vehicle success. The company recently raised $70 million through Series B funding led by Energy Impact Partners (EIP) with participation from Google, Qualcomm Ventures, Fontinalis Partners, Iron Pillar and existing investors Nexus Venture Partners and Moneta Ventures.

About Sibros

Sibros powers the connected vehicle ecosystem with its Deep Connected Platform (DCP) for safe and secure deep software updates, data collection and diagnostics in one vertically integrated system. DCP supports the majority of vehicle network architectures right out-of-the-box and is built to the most rigorous safety, security and data privacy standards in the world, such as ISO 26262 (Functional Safety), GDPR and WP.29. Sibros empowers OEMs to reduce recalls and warranty claims and create dozens of use cases spanning fleet management, predictive maintenance, usage-based insurance, owner personalization and beyond. Most recently, Sibros was named 2021 Connected Car Platform of the Year by IoT Breakthrough Awards. Founding team members come from rich experience in companies like Tesla, Uber, Faraday Future, GM, etc.

About Pricol

Pricol Limited is one of India’s leading automotive technology companies headquartered in Coimbatore. Pricol commenced its operations in the year 1975 in Coimbatore, South India and today it strides as a reputable global brand in the automotive component and products business, highly recognized by top automotive OEMs across the world. The company carries out its business and operations in Driver Information Systems and Sensors, Pumps and Allied Products, Telematics and Wiping Systems catering to leading automotive OEMs in Two / Three Wheeler, Passenger Vehicles, Commercial Vehicles, Farm Equipment and Off-Road Vehicles across India and in International Markets (45+countries) with 2000+ product variants.

Today the company has 7 manufacturing plants across Coimbatore, NCR, Pantnagar, Pune and Sricity, 1 subsidiary manufacturing plant in Satara, 1 manufacturing unit in Indonesia; and 2 international offices in Tokyo and in Singapore. Pricol Group is powered by 5000+ strong, dedicated workforce which resolutely pursues the mission to be PASSIONATE, SUSTAINABLE, DYNAMIC and EVOLVING. The logo addresses the synergistic relationship between the four stakeholders (Customers, Employees, Shareholders and Suppliers) working in a convergent manner in order to create value for each other. As, Indian markets are on the flow to march towards Electric Vehicles manufacturing, Pricol has already switched its gear to be EV ready across its product verticals.


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