Airtel Acquires Stake in Aqilliz, A Blockchain-based MediaTech Startup

Indian Telecommunication giant, Bharti Airtel ('Airtel'), has acquired a strategic stake in Singapore-based Aqilliz via its "Airtel Startup Accelerator Program".  Aqilliz is essentially a blockchain-enabled MediaTech startup offering a new age middleware technology for the media marketplace and create a more collaborative digital marketing environment.

Airtel has launched its Startup Accelerator Program in 2019, which seeks to support early-stage startups that will contribute to the growth of Digital India, by offering financial backing, networking, and mentorship.

Aqilliz has developed a patented hybrid blockchain platform called ‘Atom' that integrates differential privacy and federated learning on a distributed digital ledger. Aqilliz's Atom allows brands to create secure and consent-based solutions to engage with customers in a rapidly-evolving digital economy that's becoming increasingly decentralized. 

With this acquisition, Airtel will be deploying Aqilliz’s solutions across its Adtech (Airtel Ads), Digital Entertainment (Wynk Music & Airtel Xstream) and Digital Marketplace (Airtel Thanks App) offerings.

Whereas, Aqilliz will be able to benefit from Airtel’s online and offline distribution network, while giving us the opportunity to deploy our MAdtech offerings at scale to the conglomerate’s over 340 million retail customers and over 1 million business partners. 

Aqilliz has also co-created an NFT marketplace called 'WishWorld', a music and entertainment-focused NFT marketplace that enable fans to engage directly with celebrities in the metaverse. 

made for the entertainment and music creators. WishWorld enables avid fans to interact directly with their favourite creators, imbuing virtual experiences with real-world value.

Airtel, through its accelerator program, has acquired stake in Vahan, an AI-based job matchmaker between employers & job seekers.


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