Bengaluru-headquartered Trell, India’s largest lifestyle social commerce platform, has concluded an ESOP (Employee Stock Ownership Plan) buyback option for its employees worth 12Cr. The team, which has grown from 50 to 700+ members strong since the pandemic began, witnessed massive growth and scale on its influencer-led social commerce platform in 2021.

The initiative demonstrates the company's dedication to the concept of inclusive growth, in which every employee feels valued and motivated to excel in their area of expertise and empower them to play an important role in the company’s shared future.

Speaking on the latest ESOP plan, Pulkit Agrawal, Co-Founder, and CEO of Trell, said, “Our people have stood with us during the most unprecedented times and their continuous support made this possible today. Their conviction and unwavering efforts have fueled our exponential growth; making Trell the largest and fastest-growing social commerce platform in the country. This is only but a small gesture of gratitude for the team by assisting them in their wealth-creation journey, while they are having a tremendous positive influence in the ecosystem with their contributions at Trell”

Trell’s 4-year growth trajectory has been nothing short of remarkable. Today, Trell has 60 million+ Monthly Active Users (MAU) and offers content in multiple categories across 12 languages such as Hindi, Tamil, Telugu, Malayalam, Marathi, Kannada, Bengali, Gujarati, Oriya, Bhojpuri, Punjabi and English. The platform has raised more than USD 62 million from marquee investors such as Mirae Asset, H&M Group, Samsung Ventures, LB investments among others.

About Trell

Trell is India's largest lifestyle social commerce platform; enabling millions of Indians to create and consume relevant and meaningful content across categories like Fashion, Beauty, DIY, Health & Wellness, Movies & TV reviews, Food, Travel and many more in 12 regional languages. The platform has grown rapidly and has 100 million+ downloads and 60 million+ monthly active users. In August 2020, Trell launched ‘Shop’ section, marking its foray into the social commerce segment, and has 1000+ brands in beauty, wellness, fashion, and mom & baby care categories.

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