SustainKart, a Hyderabad-based e-commerce marketplace exclusively for sustainable products, has raised $500K in its pre-seed round led by India Accelerator. The round was able to close in a record time and saw the participation of several HNIs, industry experts as part of India Accelerator’s network.

SustainKart offers a wide range of eco-friendly, green & clean products across all lifestyle categories, from fashion to decor, food & nutrition, kids care, pet care, furniture & furnishings to home care, all under one roof. It helps conscious Indians choose products hassle-free. The platform ensures the authenticity of the products & brand claims by a strong audit process.

Commenting on the investment, Mona Singh, Co-founder of IA said, “Our decision to invest in SustainKart is consistent with our philosophy to back brands that promote eco-friendly living. Apart from this, we are amazed with how SustainKart is at the forefront of bringing innovative solutions in changing the spending pattern of Indian households for their lifestyle commodities.”

Founded by renowned entrepreneurs Shilpa Reddy & Kanthi Dutt, the platform was launched in January 2021 and has witnessed massive growth in the last year. With over 950 brands and 68000 SKUs, it is the largest e-commerce marketplace in Asia for clean D2C brands & sustainable consumers.

It aims to grow into a house of brands with celebrity co-founders. Bhoomitra, a beauty brand by SustainKart backed by actress Keerthy Suresh was launched a couple of months ago. “We plan to launch a series of private labels with A-lister celebrity co-founders to have a stronger foothold in the sustainable D2C space. Multiple strategic seed-stage D2C brand acquisitions are planned for this year”, says founder Kanthi Dutt.

On track to capture a share of $ 4BN of the Indian sustainable consumer e-commerce space by 2026, leading brands like mCaffeine, Tribe Concepts, Neemas, Let’s Shave, SuperBottoms, amongst several others have already been listed on the platform in its first year. “Sustainable consumerism is only growing. Thanks to the pandemic, only more people realized the impact of consumer behavior on climate change. However, sustainability is a journey that has caught momentum now, like never before”, says Shilpa Reddy, co-founder, SustainKart.

SustainKart not only hosts a long list of leading brands that are Vegan, cruelty-free, upcycled- recycled, biodegradable, hand-made, organic and chemical-free but also promotes local & small clean brands. They provide a single convenient platform where consumers can find sustainable alternatives for every need and motivate people to choose a nature-friendly sustainable lifestyle.


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