Photo by De an Sun on Unsplash

Video marketing has now become an essential part of every savvy business’ overall marketing campaign. As you scroll through your social media feeds, a business’ homepage, or even e-commerce platforms, online videos are now used to deliver messages in such an engaging way. Today, more than 86% of businesses have jumped into the video marketing bandwagon to attract more audiences, boost their brand presents, generate more leads, and skyrocket conversions.

The beauty of video marketing is that you can create your own videos yourself. Thanks to the rapid growth of technology. Now, even small businesses with shoestring budgets can craft engaging marketing videos. Here are some of the best video marketing tools you might need to run an effective campaign:

Tool #1. Animoto

Animoto is a cloud-based video maker that lets you create videos using photos, music, and text. With a ton of customizable templates, you can create professional-looking videos in minutes using this tool. It also allows you to effortlessly create a square, landscape, or vertical video for your social media campaigns.

Tool #2. Lumen5

Lumen5 is a great online video creator for businesses of all sizes. It offers an easy drag-and-drop interface, with a wide range of video templates to choose from. This tool is powered by AI, so you can create videos that are both creative and engaging even when you have zero editing experience or design skills.

The AI technology also helps you generate impressive video content derived from your blog posts or articles. In this case, you won't struggle to find intriguing video content ideas.
Tool #3. Powtoon

Powtoon is a video marketing tool you need when you want to create animated videos. With this tool, you can easily make animated event videos, product demos, or explainer videos without hiring a professional explainer video company. Powtoon also offers a wide range of templates to help you get started quickly. You can choose characters, background settings, background music, insert your voice-over, etc.

Tool #4. Viral Content Bee

Viral Content Bee is an online platform that helps businesses amplify their content reach. With this tool, you can easily find and curate the best viral content from around the web and make videos out of it. This platform allows you to quickly share these interesting and engaging stories on your social media pages, which will help boost engagement and traffic in a short period of time.

Tool #5. VideoScribe

VideoScribe is a simple whiteboard animation video maker. It has a wide range of customizable templates and shapes that you can use to create whiteboard animated videos quickly. This tool is an ideal choice for those who don't want to deal with complex editing tools, as all they need to do is upload their own images and insert voice-overs or background music into the slides.

Tool #6. Vidyard

Vidyard is an online video platform that helps businesses capture, measure, and convert viewers into leads and customers. With this tool, you can create videos that are both informative and persuasive. You can also use this tool to embed video content on your website and landing pages, as well as track how viewers interact with your videos.

Vidyard also integrates with other business tools such as Salesforce and Google Analytics to give you a comprehensive view of how your video content performs over time.

Tool #7. Wistia

Wistia is an all-in-one video platform that enables businesses to capture, manage and publish videos on their websites. Similar to Vidyard, this tool also allows you to track how your viewers watch and engage with your videos over time. You can use Wistia's heatmaps feature for more insights into viewer behaviour.

Wistia is also a great tool for businesses that want to create video ads. With Wistia's ad creation tools, you can easily create high-quality video ads that will grab attention and generate conversions.
Start Your Video Marketing Campaign Today

Running a high-performing video marketing campaign can seem like a backbreaking job. But, with all those video marketing tools mentioned above, you can now create engaging marketing videos to boost your business and generate more leads even for loyal customers effortlessly. You can pick one that best suits your business needs and run a video marketing campaign immediately.


Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

Twitter: @breadnbeyond
LinkedIn: Andre Oentoro


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