Sahelis with Frontier Markets Meri Saheli aaplication

The MoU will focus on empowering rural women with livelihood and financial independence under Uttar Pradesh’s rural livelihood mission

The two-year partnership will promote and nurture the significant development goals of state’s upliftment

Uttar Pradesh State Rural Livelihood Mission (UPSRLM) a registered society promoted by the state government, mandated to implement the National Rural Livelihoods Mission today signed a Memorandum of Understanding (MoU) with Rajasthan based social commerce startup Frontier Markets to support rural women with livelihood and income generation. The MoU was inked between Mehdi Rizvi, Chief Operating Officer of Frontier Markets and Shri. Bhanu Goswami, Managing Director (MD) UPSRLM in the presence of Hon. Minister of Rural Development, Uttar Pradesh, Rajendra Pratap Singh ‘Moti Singh’, Panchayati Raj Minister, Sri Bhupinder Singh, Government of Uttar Pradesh; Sri Alok Sinha, Agriculture Production Commissioner and Additional Chief Secretary I.A.S Manoj Kumar Singh.

UPSRLM collaboration with Frontier Markets will help rural women entrepreneurs earn enhanced income as Sahelis and diminish poverty. Committed to empowering rural women with dignified livelihoods and employment opportunities, the initiative will lead to an overall development of the rural communities in the state of Uttar Pradesh.

The partnership will focus on institution and capacity building with technical and implementation support to promote women entrepreneurship, accelerate financial independence through job creation at scale and facilitating door-step delivery of rural friendly products and services. The partnership also aims to onboard 2000 rural women as Frontier Markets Sahelis with Self Help Groups (SHGs) and train them to leverage technology through the Frontier Markets e-commerce platform “Meri Saheli” and generate an income of 50K - 60K per annum. Leveraging Banking Correspondent Sakhi (BCs), the organic part of the SHGs trained in conducting financial transactions will be trained to generate sales leads and data collection. These tech-savvy women entrepreneurs will also support the implementation of government's schemes and programs in the catchment areas.

For a continued state development, this MoU addresses the challenge of poverty reduction and quality life through women empowerment. It will further ensure a continued financial independence and inclusion making way for holistic development in Uttar Pradesh.

Commenting on the partnership, Ajaita Shah Founder and CEO Frontier Markets said, “We are on a mission to onboard 1 million sahelis and this partnership reflects our commitment and collective efforts to strengthen women entrepreneurship and economic development in the country. Rural women are trusted influencers of the community driving change and development and through this expansion we are focusing on enhancing livelihood with our gender centric approach.

With its gender and digital inclusive approach, Frontier Markets is known to amplify the voices of rural India, by leveraging customer insights to serve the evolving needs of rural customers while, also, creating economic gains for women in the same communities. Under this partnership with UPSRLM, the two parties will partner with SHGs and NGOs to build the capacity of the Sahelis through workshops and provide them with insights into the world of marketing, sales, digital tools, products and communication skills to empower them as financially independent entrepreneurs.

About Frontier Markets

Frontier Markets, a multi-SDG platform connecting solutions to rural customers via technology and women entrepreneurs. The strong network of 10,000+ women entrepreneurs called Saral Jeevan Sahelis, leverage their social capital and strong network as the trusted influencers of the community invite their neighbours to have online-offline store experience through Meri Saheli App. The company has introduced the concept of “Saral Jeevan” easy life in rural areas with doorstep access to quality products and services through its tech enabled platform “Meri Saheli”.

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