The gig economy is not a new concept. People have always worked gigs. The only difference is that when we talk about a gig in today's scenario, it is now looked at from a technology-enabled task. With the changing times, the gig economy is gaining prominence across the globe. India has been embracing it with open arms too. A study by an Australian research agency called PaperGiant has revealed that 66 per cent of Indian employees wish to work from home permanently. Furthermore, 70 per cent of people reported having better job satisfaction since the pandemic.

The new normal has created a distinctive opportunity for markets and employees to re-think their ways of working. Organizations are establishing a hybrid workforce, making gig workers a distinct part of every organization in the coming years. Therefore it will become important for HR to rely on relevant technologies such as Artificial intelligence, and big data analytics to successfully manage the employees spread across the globe.

In the expeditiously growing world, implementing AI technology is becoming a necessity for organizations. Here’s how with the help of AI and other tools, HR managers can successfully manage their gig-style workforce.

Empowering and Engaging the Workforce

Listening to employee’s grievances and how leaders and HR will respond to the same has become crucial, now more than ever. At times like these, technologies such as the Voice of Employees (VoE)- the analytics driven by AI, will be helpful. VoE can help leaders analyze what their employees have to say about the organization’s culture. The data will also help leaders track employee engagement and feedback. This will ensure better relationships and positive change in the organization’s culture.

Communication and Collaboration Solutions

Technology helps in connecting hybrid teams. It will be effective for those employees who are working remotely and hardly have any face-to-face interactions. AR and VR-enabled video conferencing platforms will bring revolution in this sector, creating an inspiring environment for all the users across the world to meet, interact and collaborate. The combination of AR, VR along artificial intelligence will be the cherry on top. With the aid of this technology combination, HR can educate the next-gen employees with high-risk jobs.

Learning and Upskilling Solutions

To match the fast-paced environment, organizations need to focus on learning and upskilling their employees. AI algorithms help to create personalized training programs, suiting every employee’s needs. AI can also help companies manage their internal talent marketplaces, connecting workers to new and suitable opportunities as per their skills.

Performance Management Solutions

The absence of a face-to-face office setting may make it difficult for managers to analyze employee performance and pinpoint which employee is low on productivity. AI technology can provide data and insights which helps HR managers to analyze, find gaps, and work towards improvement. One thing companies will need to ensure is to respect employees’ privacy while extracting such data.

Hiring Solutions

AI will transform the recruiting process by automating time-sucking tasks. HR managers can hand over mundane lists such as job matching, emailing, scheduling, and screening processes in the hands of AI chatbots. Chatbots can also help in simplifying tasks like updating employees’ personal information. The method will help HR managers to achieve desired, standardized, and more unbiased results. AI will help HRs to become more proactive and cultivate better relationships with candidates.

Digital Twins: 

After the sudden shock organizations faced during the pandemic, they are now preparing their systems to be more resilient and efficient. Implementing a digital twin technology will provide HR workplace insights using real-world data. The use of digital twins will enable HR to experiment with different contingent scenarios and check if the organization is ready for any uncertainty.

Health Tech: 

Organizations are slowly and steadily understanding the positive impact of focusing on employees’ health and happiness on business. Hence the future may see health tech making a significant place in HR. With the help of AI, HR will be able to provide physical, mental, and emotional support to employees.

Smart Building IoT Devices: 

These devices provide users complete control over the building’s functions such as lighting, space, security, environment amiability and assets. The real-time data generated with the Smart building IoT devices will help HR to measure how the building is utilized. It will help HR optimize building spaces while making them safer, greener and engaging for employees.

Technology is the key ingredient that will help organizations achieve their workforce goals. Without its proper implementation, it will be much harder for the organizations to survive in the current and future scenarios.

The future HRs will walk holding the hand of SaaS platforms, which will help them in the hire and manage their workforce and simplify sourcing the talent process.

About the Author -

This content has been authored by Girish Kukreja is the CEO and Co-Founder at FlexC, a distinctive platform that aims to revolutionize the hiring landscape in India. FlexC is a one-stop solution for hiring, a scalable digital platform that serves as an integrated marketplace for Independent Consultants to access White Collar Gigs and for organizations to access best-in-class talent.


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