The Indian startup ecosystem is currently the third largest in the world, with at least 2-3 startups being born each day. New India does not shy away from taking the entrepreneurial plunge, no matter what the odds are. The key, however, is in identifying the right partners to ensure that the digital plunge is seamless and in coherence with the needs of the mode. The idea is to embrace and adopt technological and software solutions that would resultantly clear most of the hurdles in the path. We thus decided to put together a guide for the entrepreneurs planning to take the digital plunge in the year ahead.

Be App Ready

If digital is what you are aiming for, you need to get the right tools for the purpose, such as apps, websites, chatbots etc. For this purpose, the entrepreneurs can bank upon cloud based no-code platform Appy Pie, which allows one to build own apps, websites, chatbots, designs etc without learning coding skills. All the digital tools can be built through simple DIY steps, based on a subscription based model. They allow startups to build customized apps for different segments such as restaurant, retail, health etc. Appy Pie also offers advanced no-code solutions to automate all internal apps and processes.

Optimize the SEO

Search Engine Optimization is a no-brainer when it comes to going digital for any brand or entrepreneur. The prime reason for the same is that SEO helps in building organic strength across the digital board, be it apps or websites. Infidigit, one of the top SEO specialist companies in India at present, can be a long-term partner for any entrepreneur taking the digital plunge. The company has worked with small as well as big brands such as Finnable, Myntra, ICICI Prudential, Zivame etc. With the wide ambit of the company across Search Engine Optimization, E-Commerce SEO, SEO Audit, Conversion Rate Optimization, Local SEO, SEO Penalty Recovery, Content Marketing and App Store Optimization, any startup can definitely look at ensuring an impactful digital presence.

Build omni-channel CX

Remember that consumers can reach out anytime through any channel if their issue remains unaddressed. Therefore, it is imperative that the entrepreneurs integrate a mechanism to ensure omni-channel engagement with the consumers. CX Infinity by NovelVox can be a suitable partner for the purpose as it is an innovative digital omni-channel customer engagement platform. You can always stay a step closer to your end consumers across different social or messaging platforms with omni-channel support software. Besides, the platform also offers scalable AI solutions.

Design aesthetically

Irrespective of whether it is a client pitch, an e-mailer or a brochure explaining the services, it is sacrosanct that everything is designed with proper aesthetic sense. The class and appeal both need to co-exist and hence the most bankable name in this regard is that of Canva. You can create presentations, social media graphics, documents, posters or any other visual content easily with the help of Canva, which offers both free as well as advanced paid options. The Sydney-based company also offers enterprise level services with Canva for Enterprise. One can make the designs simply through drag and drop and pre-designed layouts and templates. 


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