Business Wire India

  • Transforms the world into a sustainable ecosystem by inspiring conscious lifestyle choices 
  • Strives to make consumers mindful about the environmental and social footprint of their purchases
  • Farmers and vendors who follow ethical food practices identified and are now part of a platform that adds to a sustainable food chain

Luke Coutinho has unveiled his new e-commerce platform,, that adds to a sustainable food chain through farmers and vendors who follow ethical practices. Luke has envisaged as the definitive destination for all locally sourced products which are made of chemical-free, organic material that generates zero waste by following ethical food practices.
Through the platform, Luke has identified a host of farmers and vendors who follow ethical food practices to offer a delightful shopping experience that shoppers crave., a brainchild of three industry experts, Holistic Lifestyle Coach, Luke Coutinho, Co-founder of YouCare Lifestyle along with Mr. Narendra Firodia, social entrepreneur, promoter, Co-founder of YouCare Lifestyle, and CFO, Mr. Gautam Kapadi, aims to raise sustainability standards that adds value to the consumers and the planet.
With the pandemic and changing times, there has been growing awareness wherein consumers are mindful of lifestyle choices and are making conscious decisions by adapting to environmental-friendly solutions. YouCare Lifestyle has segmented its brand strategies and philosophies with an aim to revolutionise the way clean, chemical-free products and organic products will be consumed. 
According to Luke, the need of the hour is to provide a healthy alternative to all people’s needs, at amazing prices with a wide range of products that are not only sustainable but also have individuality and personality.
The platform will be a curated marketplace for sustainable-driven products by small-medium entrepreneurs and will encourage an autonomous marketplace. Ensuring that the farmers are an active part of the marketplace, it directly works with the farmers and vendors sourcing local products. The platform's core value is to ensure that the community benefits. The idea of the brand is to curate a marketplace that connects the producer to the buyer through the sale and exhibit of globally inspired ethical lifestyle products. Acquainting its customers with an ethical and clean platform that offers holistic health and living to all at an immense value. Innovation, ethical sourcing, and fair-trade practices will lead the platform to offer transparency and accountability to producers. 
This ethical wellness e-store’s offerings comprise a varied range of products that are spread across categories. From food, nutritive items, skincare products to cosmetics, books, clothing, fitness, and accessories the company aims to continue organically building out its existing brand portfolio. These responsibly sourced offerings are passed through a stringent quality test by the research development team before being presented to consumers across India. 
Luke Coutinho, Co-founder of YouCare Lifestyle, says, “Through this e-commerce venture, we aim to strengthen the agenda of prevention and carve a novel approach towards consumer health and wellness. We are extremely poised that our actions will position us towards a colossal organised growth that will lead to the development of a portfolio of innovative, sustainable, and defensible products and brands. Our platform strives to make an impact on people and the planet by inspiring conscious lifestyle choices.” 
Narendra Firodia, Co-founder of YouCare Lifestyle who firmly supports the adoption of sustainable practices for the betterment of the ecosystem adds, “Luke’s focus towards holistic living is something that our brand is in tandem with and with his vision we could escalate our brand to new heights. Through YouCare Lifestyle, we are eager to kickstart our dream to sell nationwide and also offer a definitive platform benefiting farmers and vendors in procuring better valuations for their produces and build up an effective seller’s network.”


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