Funds to be utilized for building the brand across D2C channels and strengthening the team to support its initial growth

Delhi, 13 September 2021: WickedGud, a brand owned by 100Percent Nourishment Private Limited, has announced raising $340,000 in a pre-seed round led by Titan Capital. The round also saw participation from many successful founder angels and marquee investors such as Archana Priyadarshini Partner at Point One Capital, Gaurav Ahuja, MD at Chrys Capital, Amit Chaudhary, Founder, Lenskart, Aman Gupta & Sameer Mehta, Co-founders, boAt, Harsh Vakharia, founder, Invideo and Jorge Fernandez Vidal, Investment Director at Liechtenstein Group.

Bhuman Dani

WickedGud was founded in July 2021, by Bhuman Dani (MBA - INSEAD; ex-BCG London, previously the Co-Founder at TGL Co.), Soumalya Biswas previously the COO(Brand & Revenue functions) at Rostaa; ex- HT Media, Edelman India), and Monish Debnath (previously the Lead Strategist & VP Planning at Havas Worldwide, Ex-DDB, BBH, JWT). The company also has Rinka Banerjee as an Advisor. Rinka spent more than 15 years with Unilever - her latest role as the Director - R&D Foods division for their South Asia business. She will help the company build the R&D capabilities for the product portfolio. WickedGud has at its helm experienced professionals with decades of proven track record at building and growing consumer brands.

Several studies have demonstrated the necessity of nutrition and protein-rich foods and their beneficial effects on human health. WickedGud is on a mission to make everyday eating guilt-free and change the way the world consumes comfort food for the better using indigenous and high nutrition ingredients. The brand is firmly built on three core pillars – Indulge, Transform & Nourish with the aim of building a robust product portfolio with ‘Wicked Taste & Good Ingredients’.

Speaking of the funding, an ambitious Bhuman Dani, Founder, WickedGud, said --
Having lived across the globe for more than a decade and being an avid foodie, I truly understand the importance of balancing taste and health. With the backing of a titan like Titan Capital and some incredibly smart founder angels and marquee investors, I am extremely excited to embark on this journey of transforming wicked indulgences into truly good and nourishing meals.

"We look forward to building the brand across D2C channels and further strengthen the team to support our initial growth and ambitious future plans of adding WickedGud products into the kitchens of every Indian household," Bhuman further added.

Talking about their investment, Bipin Shah, Partner, Titan Capital, said, "WickedGud is as human as a brand can ever get. It's an enabler for all the mothers out there who constantly worry about their family's health. The brand promise is unique, the formulation story is unheard of, and the team is high octane. I look forward to seeing them disrupt this space for the better!"

Another Investor, Amit Chaudhary, Founder, Lenskart, said, "I invested in Bhuman and his team. He has tremendous hunger for delivering goodness to consumers. With WickedGud, he is on this mission to un-junk the junk from our daily comfort foods."

Today, Generation Z dictates household purchasing habits, mothers have begun to domesticate junk food, resulting in them compromising at all levels. They are constantly looking out for healthier options that offer high nutrition without any meaningful compromise in taste. Therefore, brands like WickedGud are solving this problem by empowering these very mothers by deconstructing "junk" and reconstructing it with fresh, nutrition-rich, homely versions to avoid the constant compromise with food and offer 100% nourishment to their families.

About WickedGud

Founded in July 2021 by Bhuman Dani, – a second-time entrepreneur, ex-BCG – London, MBA from INSEAD – WickedGud is owned by 100Percent Nourishment Private Limited and is on a mission to make eating guilt-free and change the way the world consumes comfort foods for the better by using indigenous, high nutrition ingredients. To begin with, they are looking to disrupt the pasta and instant noodle categories before venturing into other categories in the future.



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