Award-winning initiative aims to attract applications from startups in every region of India

NEW DELHI, Aug. 30, 2021 /PRNewswire/ -- This year's search for India's most innovative assistive technology startups is underway with the launch today of Prosus SICA 2021.

Created last year by Prosus - in partnership with Invest India, Social Alpha and the World Health Organization - the initiative invites Indian startups with the most promising solutions in the assistive technology space to compete for an annual grant and access to the Prosus SICA mentorship programme.

With more than 70 million Indians estimated to live with some form of disability* the societal impact of improving lives and empowering people through assistive technology can be immense. Prosus SICA was recognised earlier this month as "CSR Initiative of the Year" by the AssisTech Foundation.

Prosus has committed INR 16,500,000 to the initiative over three years, and each year awards grants to three successful startups. Partners including Invest India and Social Alpha provide additional mentoring and financing opportunities, while WHO supports the programme with technical assistance.

In its inaugural edition in 2020, Prosus SICA received over 200 applications from 25 states and seven union territories across India. The top three startups recognised for their ingenuity and impact across a range of assistive technologies were Sohum Innovation Lab (Bengaluru), NeoMotion (Chennai) and Stamuri (New Delhi).

In addition to the top startups, two other finalists were enrolled into the SICA mentorship programme to benefit from Prosus's experience in supporting entrepreneurs and helping them to succeed: Cogniable (Delhi) and Thinkerbell Solutions (Delhi).

For Prosus SICA 2021, an expert panel of judges will assemble to identify innovative startups with the most potential to positively impact the lives of persons with disabilities. (Information on the 2020 panel here). Eligible startups can submit their applications from now until 19th October. The top startups will be announced in December to mark the International Day of Persons with Disabilities.

Commenting, Sehraj Singh, India Managing Director, Prosus, said: "Enabling entrepreneurs across the world to improve people's daily lives is our mission at Prosus. Here in India, the needs of 70 million persons living with some form of disability have remained under-served despite a vibrant startup ecosystem. We believe that there can be a thriving market for assistive technologies and last year's excellent response to our inaugural Prosus SICA initiative validated this belief. We are so proud to continue the journey this year and I encourage all entrepreneurs in the assistive technology space to join our mission by entering Prosus SICA 2021."

Deepak Bagla, MD & CEO, Invest India, said: "The excellence of Indian ingenuity has been at the forefront. The ability of our entrepreneurs to pivot and develop impactful frugal solutions is India's strength. This challenge will lead the way in transforming assistive technologies in the country and propel India to become a world leader in the field."

Chapal Khasnabis, Head (a.i) Access to Assistive Technology and Medical Devices, WHO, Geneva, said "Entrepreneurs across the country are attempting to innovate in a cost-effective and scalable manner to solve for the unique needs and requirements in healthcare aided through assistive technology. Prosus SICA is a unique programme that brings together industry expertise, financing and executional capabilities. We are proud to support the programme to transform India's healthcare landscape aided by Made-In-India assistive technology for her own population and beyond."

Manoj Kumar, Founder and CEO, Social Alpha, said, "Assistive technologies is a 25 billion dollar market globally but affordability and user experience issues hinder the market development in India, despite having a large population that needs access to high quality assistive solutions. Over the last few years, Social Alpha has been actively developing the sector through innovation curation, venture development, and financial innovation to facilitate market access and customer adoption. I am optimistic that Prosus SICA 2021 will unlock more opportunities and resources for innovators and help them go to market as they create world class solutions."

Interested startups can learn more about Prosus SICA 2021 and the application process on

The top three startups will be awarded grants of:
  1. First prize: INR 25 Lakhs
  2. Second prize: INR 18 Lakhs
  3. Third prize: INR 12 Lakhs
In addition to the grant award, eligible startups receive an opportunity to work with Social Alpha, an incubator that promotes innovation and entrepreneurship across India. As incubation partner, Social Alpha can also provide up to $40,000 in equity to the top startups.

The top five finalists are also inducted into the Prosus SICA mentorship programme where they will benefit from Prosus's experience in supporting entrepreneurs and helping them to succeed.

About Prosus

Prosus is a global consumer internet group and one of the largest technology investors in the world. Operating and investing globally in markets with long-term growth potential, Prosus builds leading consumer internet companies that empower people and enrich communities.

The group is focused on building meaningful businesses in the online classifieds, food delivery, payments and fintech, and education technology sectors in markets including India, Russia, and Brazil. Through its ventures team, Prosus invests in areas including health, logistics, blockchain, and social commerce. Prosus actively seeks new opportunities to partner with exceptional entrepreneurs who are using technology to improve people's everyday lives. Today, Prosus companies and associates help improve the lives of more than 2 billion users globally.

For more information on Prosus and Prosus SICA visit:

LinkedIn: ProsusInIndia
Twitter: @Prosus_Ventures
Facebook: ProsusGroup

About Invest India

Invest India, set up in 2009, is a non-profit venture under the Department for Promotion of Industry and Internal Trade, Ministry of Commerce and Industry, Government of India.

As the national investment promotion and facilitation agency, Invest India focuses on sector-specific investor targeting and development of new partnerships to enable sustainable investments in India. In addition to a core team that focuses on sustainable investments, Invest India also partners with substantial investment promotion agencies and multilateral organisations. Invest India also actively works with several Indian states to build capacity as well as bring in global best practices in investment targeting, promotion and facilitation areas.

LinkedIn: InvestIndia
Twitter: Investindia
Facebook: InvestindiaIPA
Instagram: Investindiaofficial

About Social Alpha

Social Alpha is a multistage innovation curation and venture development platform for science and technology start-ups that address the most critical social, economic and environmental challenges through the power of entrepreneurship and market-creating innovations. Since its inception in 2016, Social Alpha has supported more 150+ start-ups including 50+ seed investments. For more information, please visit

LinkedIn: Social Alpha
Twitter: @Social AlphaIN
Facebook: @Social AlphaIN
Instagram: socialalpha_in

About World Health Organization

The World Health Organization provides global leadership in public health within the United Nations system. Founded in 1948, WHO works with 194 Member States across six regions, to promote health, keep the world safe and serve the vulnerable. Its goal for 2019-2023 is to ensure that a billion more people have universal health coverage, to protect a billion more people from health emergencies, and provide a further billion people with better health and well-being.

For more information contact:


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