Offers optional benefits for multiple goal-linked financial needs

Hyderabad, August 3, 2021: Addressing an emerging need for a one-stop protection solution amid a global pandemic, Edelweiss Tokio Life Insurance today announced the launch of Total Protect Plus, a comprehensive protection plan that offers additional optional benefits to meet goal-linked financial requirements.

Commenting on the new product, Subhrajit Mukhopadhyay, Executive Director, Edelweiss Tokio Life Insurance said, “Over the last decade, there has been a growing clamour for insurance solutions that are all-encompassing and comprehensive in securing financial risks. The pandemic has brought this need into the spotlight. With Total Protect Plus, we hope to provide an inclusive solution to manage customers’ risk and addresses financial needs for all their goals.”

Among its standout optional offerings are Child’s Future Protect and Live Long benefits.

Through Child’s Future Protect benefit, a parent can opt for an enhanced cover during their child’s growing years to ensure their aspirations are uncompromised. In case the insured parent dies before the child turns 25 years of age, an additional payout is made to the nominee.

Through the Live Long benefit, which is a survival benefit, this plan not only offers you protection, but also an income benefit that begins during your non-working years. An individual can choose either 60 years or 65 years as the commencement age, following which they receive an income equal to a certain percentage of the base sum assured.

“There is a higher awareness now for goal-based financial planning, wherein retirement and pure protection occupy a bigger mind space among customers. When designing products, our endeavour is to offer the best value proposition that addresses the existing need gap, be it in terms of a new product or the way existing solutions are offered in the marketspace,” Mukhopadhyay added.

Here are some other key factors that make Total Protect Plus an ideal protection plan:

  • Offers a cover till 100 years of age, allowing individuals to leave behind a legacy to their loved ones
  • An optional Better Half Benefit, which offers a cover to your spouse post your death
  • An optional Return of Premium benefit which allows you to get 100% of total paid premiums back when the policy matures
  • Offers the option of either Regular Pay, or Limited Pay of premiums for 5 / 7/ 10/ 15/ 20 years
  • Offers 6% discount on first-year premium if medicals completed within 7 days of purchase

Note: For detailed information on the product, click here:

About Edelweiss Tokio Life Insurance

Edelweiss Tokio Life Insurance is a joint venture between India’s Edelweiss Financial Services Ltd and Japan’s Tokio Marine Holdings. The company established its pan-India operations in July 2011 with an immovable focus on protecting people’s dreams and aspirations. Guided by customer insights, the company has been offering need-based and innovative life insurance solutions to help customers live their #ZindagiUnlimited. With a customer-centric approach, the company endeavours to build a multi-channel distribution network to effectively serve over 4 lakhs customers across the country. As of March 2021, the life insurer has established 118 branches in 93 major cities.


Edelweiss Tokio Life Insurance has been consistently recognized at several forums like SKOCH Awards 2019 and India Insurance Summit & Awards 2020 for Product Innovation, TISS LeapVault CLO Awards 2019 for its Sales Enablement efforts and Campaign PR Awards India 2020, E4M Indian Content Marketing Awards, & Tokio Marine’s Good Company Awards 2019 for its social initiative on organ donation. Its crowning achievement has been the GUINNESS WORLD RECORDS title for collecting highest number of pledges for organ donation in a single day and Great Place to Work – CertifiedTM.


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