To acquire majority stake in the company and will continue investing in Pedagogy in the future

India, 15th July 2021: Vedantu, a pioneer in LIVE online learning, today announced a strategic investment in Pedagogy, an AI-enabled personalized learning platform that provides online courses and interactive digital books for students preparing for competitive examinations. Pedagogy works on a subscription-based model to provide trusted content to its students, from India’s best publishers and content creators. Pedagogy transforms physical books into interactive content and students can access books, courses, practice questions and tests on the go through Pedagogy App and Web platforms. Through this strategic partnership, Vedantu intends to make Pedagogy’s unique product accessible to Vedantu’s 30 mn+ students at an affordable price.

Vamsi Krishna, CEO & Co-founder, Vedantu said, "In line with Vedantu's core mission of ensuring the best learning outcomes for our students, this partnership will provide our students with access to the best, highly interactive books & courses. Pedagogy has tremendous potential and aligns with our vision of making quality learning accessible & affordable to all students across the country. Delivery and distribution are two significant areas of investment for us, and we will continue to look for inorganic acquisitions or investment opportunities in these areas."

Founded by Archin Shah in 2016, Pedagogy is transforming the way students purchase and access books and courses while preparing for engineering, medical and other entrance exams. It offers a Netflix-like subscription allowing its users access to popular books and digital courses from leading publishers and coaching centers across the country and help aspirants ace their entrance examinations.

“We are pleased to have Vedantu as a strategic partner. We share the same core vision and our deep ties with Vedantu will ensure students around the world get access to high quality content at an affordable price. This is a huge win for students on Vedantu, Pedagogy and our Partners. It will also help battle piracy and help propagate consumption of official content. This is the first step in creating a legitimate and new age distribution network. Pedagogy aims to be the largest platform to access digital books and is targeting onboard content creators across multiple segments.” said Archin Shah, Founder & CEO, Pedagogy.

With this investment, Vedantu will further strengthen its personalized learning experience for its students. Content consumption using trusted books is an integral part of every student’s academic journey and Pedagogy will help Vedantu disrupt this space.

Students can purchase a single subscription to get access to a range of preparatory books and courses for their exam along with a personalized study and a practice platform. Giving priority to engineering and medical exams, Pedagogy allows aspirants to consume content from more than 175 popular books & courses available for JEE and NEET at an affordable price.

About Vedantu:

Vedantu, a pioneer in LIVE online learning in India. It offers individual and group classes across K-12 and test preparation segments. Students can take individual or group classes on its APP or website online. Classes are delivered in a LIVE Real-time, interactive ONLINE learning environment. Students & parents can access free content, LIVE masterclasses across subjects, micro-courses, and daily assessments. 150,000 students study LIVE every month on the platform and more than 40 million users every month from 1000+ cities and 40+ countries access free content, tests, doubts, videos on Vedantu’s platform and its channels on YouTube. To know more about Vedantu log on to or download the Application on your Android or iOS devices.

About Pedagogy

Pedagogy enables students to access content from the most trusted and popular sources at an affordable rate. The vision is to build a Spotify for education where content creators are able to get their content consumed in a legal and official way and consumers get to choose their content. Pedagogy has built technology that will enable them to serve the right content to the students at the right time. To Know more about Pedagogy, log on to

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