Recently published report on A/ B testing software Market by Orbis Research includes market overview, detailed literature on products, services and overall industry scenario by 2027. The global A/ B testing software market size is projected to reach at a CAGR of 12.1% during 2021-2026.

Dallas, May 26, 2021 (GLOBE NEWSWIRE) -- The A/B testing is used to compare two versions of a webpage or app with each other. Bucket testing is another popular names for A/B testing. The A/B testing enables the programmer or coder to determine which version performs better and derive results from the same. A statistical analysis is used in A/B testing to determine the better performing app or website thereby allowing the programmer to make necessary changes. The careful changes allowed by the A/B testing software enabled the individuals, teams, and companies improve the user experience depending upon the results offered by the A/B testing software.

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USA is the largest region of A/B testing software in the world in the past few years and it will keep increasing in the next few years. USA market took up about 45.3% the global market in 2018, while Europe was about 36.2%.

Market Analysis and Insights: Global A/B Testing Software Market

The global A/B Testing Software market size is projected to reach US$ 1764.9 million by 2026, from US$ 793.4 million in 2019, at a CAGR of 12.1% during 2021-2026.

This also allows the decision-makers learn the elements of the application or the website that are impacting the behavior of the user. The A/B testing software also helps improve the conversion rate and drive value to the organization. The advantages offered by the A/B testing software to the companies and software organizations have increased its adoption thereby stirring the A/B Testing Software Market.

The use of A/B Testing software has also decreased the overall cost required for designing a website or marketing campaigns which has propelled the A/B Testing software Market. This A/B testing software is very beneficial to the B2B technology company who want to improve the sales lead quality and volume of the sales from the landing pages of their campaigns. This company can use the A/B testing software to compare the pages and change certain things that may seem inefficient such as headline, visual imagery, fields, and layout of the overall page. Moreover, such type of testing allows the programmers or designers to pinpoint the changes which may positively impact the visitors and which may negatively impact the visitors. This allows them to combine all the positive changes and improve the user experience, and make crucial changes in the marketing campaigns thus enabling the software programmers or designers use the A/B Testing software.

The top market players in the A/B Testing Software Market leading the R&D activities, expansions, mergers, partnerships, and competitive offerings are Kameleoon, Monetate, Freshmarketer, Unbounce, Dynamic Yield, Adobe, AB Tasty, Instapage, Optimizely, and VWO among others.

The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global A/B Testing Software market.

A/B Testing Software Breakdown Data by Type

Web Based

Mobile Based

Full Stack

A/B Testing Software Breakdown Data by Application

Large Enterprises


Based on regional and country-level analysis, the A/B Testing Software market has been segmented as follows:

North America

United States









Rest of Europe




South Korea

Southeast Asia



Rest of Asia-Pacific

Latin America



Middle East & Africa


Saudi Arabia


Rest of Middle East & Africa

In the competitive analysis section of the report, leading as well as prominent players of the global A/B Testing Software market are broadly studied on the basis of key factors. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2016-2021. It also offers detailed analysis supported by reliable statistics on price and revenue (global level) by player for the period 2016-2021.

The following players are covered in this report:



AB Tasty


Dynamic Yield







ScribbleLive (ion)



Evolv Ascend





Crazy Egg

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Table of Contents:

Chapter One: Report Overview

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global A/B Testing Software Market Size Growth Rate by Type: 2016 VS 202Chapter One: VS 2027

1.2.2 Web Based

1.2.3 Mobile Based

1.2.4 Full Stack

1.3 Market by Application

1.3.1 Global A/B Testing Software Market Share by Application: 2016 VS 202Chapter One: VS 2027

1.3.2 Large Enterprises

1.3.3 SMEs

1.4 Study Objectives

1.5 Years Considered

Chapter Two: Global Growth Trends

2.1 Global A/B Testing Software Market Perspective (2016-2027)

2.2 A/B Testing Software Growth Trends by Regions

2.2.1 A/B Testing Software Market Size by Regions: 2016 VS 202Chapter One: VS 2027

2.2.2 A/B Testing Software Historic Market Share by Regions (2016-2021)

2.2.3 A/B Testing Software Forecasted Market Size by Regions (2022-2027)

2.3 A/B Testing Software Industry Dynamic

2.3.1 A/B Testing Software Market Trends

2.3.2 A/B Testing Software Market Drivers

2.3.3 A/B Testing Software Market Challenges

2.3.4 A/B Testing Software Market Restraints

Chapter Three: Competition Landscape by Key Players

Chapter Four: A/B Testing Software Breakdown Data by Type

Chapter Five: A/B Testing Software Breakdown Data by Application

Chapter Six: North America

Chapter Seven: Europe

Chapter Eight: Asia-Pacific

Chapter Nine: Latin America

Chapter Ten: Middle East & Africa

Chapter Eleven: Key Players Profiles

11.1 Optimizely

11.2 VWO

11.4 Instapage

11.5 Dynamic Yield

11.7 Freshmarketer

11.8 Unbounce

11.9 Qubit

11.10 Monetate

11.11 Kameleoon

11.12 ScribbleLive (ion)

11.13 Evergage

11.14 SiteSpect

11.15 Evolv Ascend

11.16 Omniconvert

11.17 Convert

11.18 Landingi

11.18 NotifyVisitors

11.20 Crazy Egg

Chapter Twelve: Analyst's Viewpoints/Conclusions

Chapter Thirteen: Appendix

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.2 Data Source

13.2 Disclaimer

13.3 Author Details

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