Ashish Santhalia (CEO)

31st May 2021, New Delhi: Convin, a startup specializing in conversation analysis for remote and inside sales teams, has announced that it has raised Rs 2.5 crore in a pre-seed round of funding led by Titan capital and 9Unicorns. Several marquee investors, including Kunal Shah, founder of Cred, Abhishek Goyal-Founder of Tracxn, Ramakant Sharma - Founder of Livspace, Sunder Nookala-Founder of Huminos, and Rajesh Razdan-Founder of Devtron Labs, also participated in the round. The Bengaluru-based startup will use the funds to develop its products and build the core team to achieve product-market fit.

Convin has been co-founded by IIT Delhi Alumni Ashish Santhalia (CEO), Atul Shree (CTO), Durgesh (CPO) & Bharat Patidar (COO). It enables sales professionals to learn from their own conversations. It allows managers to review the conversations and share feedback with the team at scale. It further helps leaders to become proactive in their strategic approach towards sales and products.

According to Ashish Santhalia, while working on a new product line at a B2B SaaS company, he realized that sales conversations with prospects has tremendous potential to help the entire org learn & do better. But organizations were missing out on this because of lack of realization of the same and inability to analyze conversations at scale. The conviction towards the problem only grew when he worked at a B2C company with a large sales team. This led to the birth of Convin.

Ashish says that "We have analyzed about 1.5 million minutes of conversations till now, providing enormous value to users & enabling them to do their job better. The goal is to empower one million salespeople with the power of AI to learn from their own conversations and close bigger, better & more sales. We are glad to be backed by top VCs, and the fund will help us to move closer to our goal."

Bipin Shah, Partner at Titan Capital, said, "We are happy to partner with Convin and its very enthusiastic team. The platform that aims at enabling organisations to make use of their customer conversations effectively holds a huge potential to thrive in the current market scenario."

Anuj Golecha, Co-Founder, 9Unicorns, said, "We are delighted to support a high-potential venture such as Convin that is leveraging advanced analytics and intelligence to enhance the efficiency of the sales teams. The brand's value proposition allows for the seamless gleaning and sharing of valuable insights mined from the analyses of recorded conversations. Sales teams can then use these insights to sharpen their strategies to maximize conversion rates and yield superior dividends. The innovative product and the strong founding team behind the startup give us confidence in our investment in the company. We are committed to providing Convin with strategic guidance and empowering it to unlock greater growth opportunities in its entrepreneurial journey. We wish the Convin team continued success."

Convin has worked across different companies in different domains to be able to see how important it is to understand customer conversations for building an organization that is fundamentally different from others.

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