American cloud communications platform as a service (CPaaS) firm Twilio has announced that it has acquired ValueFirst, one of India's leading CPaaS player, for an undisclosed sum.

ValueFirst connects businesses with consumers over telecom (SMS and voice) and Internet (chatbots, email and over-the-top) channels. Last fiscal year, ValueFirst processed over 42 billion SMS messages and was one of India's largest messaging aggregators and CPaaS - Communications Platform as a Service - players.

India's ValueFirst is Twilio's 8th acquisition,. Last year, the San-Francisco based firm acquired two companies -- Electric Imp, an Internet of Things platform company, and Segment, a technology startup that lets organizations pull customer data from one app into another, by way of APIs.

Twilio aims to benefit from ValueFirst's customers, market know-how and product offerings, to further scale their operations.

India is an important market for Twilio and their customers. The country is experiencing significant growth and presents a number of opportunities in the areas of messaging, conversational Artificial Intelligence, and marketing technology.

"Together, we are excited to accelerate our position in an important market and turbocharge our combined success," said Doug Garland, Senior Vice President of Strategic Business Development for Twilio.


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