To take on Chinese short-video platform TikTok, Facebook has launched a new content creation app called 'BARS', specifically designed for budding rappers. 

However unlike TikTok, BARS app does not focus on transitions and lip-syncing to make content. The new app designed by the social networking giant’s New Product Experimentation (NPE) R&D team allows budding rappers to focus on the lyrics rather than investing their time on expensive equipment, studio bookings etc.

Currently under closed beta testing, the BARS app is currently available only in the Apple App Store in the US region only and makes it easy to create and share raps so that rappers can focus on and experiment with the content, "rather than investing heavily in equipment and production".

"Audio production tools can be complicated, expensive and difficult to use. With BARS, you can select one of our professionally-created beats, write lyrics and record yourself dropping bars," Facebook said in a statement on Friday.

"BARS auto-suggests rhymes as you're writing to keep your flow going. You can also jump into Challenge mode and freestyle with auto-suggested word cues. Choose from a variety of audio and visual filters to take your creations to the next level," the company added.

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