The sale happening between August 11 to August 17, discounts ranging from 10 percent to 80 percent on 200 plus brands





- SMEs, Make in India brands, local artisans to be promoted during the event- Deals on electronics, storage devices, fashion brands Van Heusen, Allen Solly, RedTape, Puma, ethnic wear from BIBA, W 





New Delhi, 12th August 2020: Paytm Mall (owned by Paytm Ecommerce Private Limited), which is redefining the e-commerce space in India with its unique O2O (Offline to Online) model, announced the successful launch of its Freedom Sale between August 11 to August 17. Special focus this Independence Day sale would be on SMEs and Make in India brands that would be extensively promoted during the weeklong event.





The company said that over 200 SMEs and start-ups are launching more than 500 new products across 20 different categories. More than 10,000 offline shop owners, including Kirana stores, have taken part in the sale and are fulfilling customer orders. 





Paytm Mall said that sellers and brands on the platform are offering discounts between 10% & 80% on various products in different categories including mobile phones, assorted accessories, electronics, home, and kitchen, work from home items, fashion, & electronics. Also, customers will be eligible for 10% additional cashback if the product is purchased using ICICI Bank Credit Card, ICICI Credit Card EMI Transactions & Net Banking on minimum order of Rs 3000. 





According to the company, several cottage emporiums, artisans, and women entrepreneurs would be showcasing unique products such as handmade jewellery, including Benarasi and Kanjivaram sarees, hand-stitched Kurtas, ethnic wear from different states, home & kitchen decor would all be sold on the platform. 





Abhishek Rajan, COO, Paytm Mall said, "This Independence Day we want to reach out to a large number of SMEs, artisans, Indian brands and empower them to leverage digital commerce as a potent distribution channel. In the post COVID world having the ability to sell products online will help these sellers and manufacturers grow and expand their business. Our Freedom Sale also hopes to reignite consumer buying sentiment with the best in category deals and seamless e-commerce experience. During the last few months, we have seen a 2X increase in sales on our platform, we hope that this event would push it further."





The company has seen over 2X growth in sales in categories including groceries, consumer durables, work from home essentials, grooming electronics, toys, and kidswear among others. 


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